Strategic Marketing Manager

Product Marketing Manager

We are looking for an experienced Product Marketing Manager to join a leading manufacturer in the industrial coding and labeling sector, based in Saint Charles, Missouri. In this role, you will take on a strategic position bridging market insights with product innovation, ensuring solutions meet evolving demands in the food, beverage, and manufacturing industries. This is an exciting opportunity to lead innovation initiatives, guide product strategies, and collaborate across departments to drive measurable business growth.

Responsibilities:

• Lead efforts to capture customer insights and identify unmet market needs, translating them into product opportunities.
• Develop and execute targeted product and market strategies, including value propositions and go-to-market plans.
• Manage the innovation pipeline, overseeing the entire lifecycle from opportunity identification to product launch.
• Conduct market analyses to assess potential opportunities, size markets, and evaluate competitive landscapes.
• Collaborate with cross-functional teams, including Sales, Engineering, and Product Management, to align on innovation and execution.
• Ensure successful deployment and adoption of new solutions, driving measurable results post-launch.
• Coach and mentor product marketing staff, fostering talent development within the team.
• Leverage tools such as Microsoft Dynamics, Excel, and Power BI to enhance data-driven decision-making and strategy formulation.

Requirements:

• Bachelor's degree in Business, Marketing, or a related technical discipline.
• 5-7+ years of experience in strategic marketing, product management, or innovation within manufacturing industries.
• Familiarity with food and beverage manufacturing or industrial equipment markets.
• Demonstrated ability to conduct voice-of-customer research and develop compelling value propositions.
• Proven experience in cross-functional leadership and collaboration.
• Strong financial and pricing strategy acumen.
• Proficiency in tools such as Microsoft Dynamics, Excel, PowerPoint, and Power BI.
• Solid background in B2B marketing and product management, with expertise in brand and content marketing.