Strategic Marketing Manager

Strategic Marketing Manager

The strategic marketing manager is the primary partner for Avnet's key supplier manufacturers' marketing strategy, building trusted relationships and driving initiatives that address customer needs, deliver measurable impact, and convert into revenue. This position requires strong supplier relationship management, budget and project ownership, and the ability to analyze campaign performance to continually optimize outcomes. Directly accountable for the full concept-to-delivery campaign lifecycle, this role partners with creative/agency resources, Avnet sales and stakeholders on market analysis, content development, promotion planning, and performance reporting.

Principal responsibilities include:

• Serving as the primary marketing liaison for assigned supplier manufacturers, building trusted partnerships and aligning on business objectives.
• Developing joint go-to-market strategies and annual marketing plans with suppliers that highlight key technologies, target customer segments, and market opportunities.
• Independently managing end-to-end campaign execution-including content, digital, events, demand gen, and nurture programs-ensuring alignment with both supplier and Avnet priorities.
• Staying ahead of market trends, customer needs, and competitive dynamics to advise suppliers and internal stakeholders on where to invest marketing resources for maximum impact.
• Actively developing and executing communication programs and tactics for all activities in marketing to promote awareness and sales lead generation.
• Serving as primary subject matter expert and point of contact to achieve identified marketing deliverables. Collaborating with the broader team, developing new marketing ideas, planning and implementing marketing and communication projects, ensuring content aligns with key messaging, fulfills strategic plans and reflects the organization's brand voice.
• Being a subject matter expert for customer-focused strategies that leverage product and solution offerings to drive market share growth and to meet budget expectations. Determining and using the most effective communication media to sell specific products or services.
• Leveraging social media, web marketing, trade show activity and other marketing efforts. Collaborating with cross-functional teams to execute and/or monitor the work as needed.
• Coordinating with vendors/agencies to produce promotional materials, marketing collateral, websites and other marketing communications materials.
• Monitoring and analyzing data, sentiment and trends; making proactive and strategic recommendations based on data.
• Establishing KPIs with suppliers; reporting regularly on outcomes and making recommendations to optimize campaigns.
• Building trust with our clients and stakeholders. Providing updates on marketing activities, progress, actions and roadblocks on a regular basis and providing solutions with consistent and accurate communications.
• Governing the budget of clients; gaining approvals on spend and supporting proof of performance for invoicing.
• Presenting and participating in quarterly business reviews, demonstrating campaign progress as requested.
• Other duties as assigned.

Job level specifications:

• Demonstrates thorough knowledge of electronics and engineering design lifecycles, including principles, theories and concepts in these disciplines. Competent in all job functions and has general understanding of the industry practices, techniques and standards.
• Requires proven ability to manage external partnerships and influence supplier stakeholders, while collaborating across Avnet sales, business development, and global marketing teams.
• Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results.
• Collaborates with management and team members within the department/function and other areas of the organization. May represent department internally or externally.

Work experience:

• Typically 3+ years in marketing and/or sales with bachelor's or equivalent.

Education and certification:

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing characteristics:

• Bachelor's degree in marketing and 4 years' experience within electronic and engineering design life cycles, and/or supply chain industry knowledge preferred.