SVP, Head Of Marketing And Corporate Communications

SVP, Head of Marketing & Corporate Communications

Crain Communications is seeking an accomplished SVP, Head of Marketing & Corporate Communications to elevate our global brands and lead integrated marketing, communications, and reputation strategy across our portfolio. This leader will partner with the Crain leadership team to strengthen our market relationships to drive revenue growth through data-driven marketing, creative storytelling, and strategic brand positioning. The ideal candidate is a proven C-suite advisor and collaborative culture-builder with experience leading high-performing teams and driving transformation within industries that have faced disruption from technology and changing customer needs.

Key Responsibilities

Strategic Leadership & Transformation

Serve as a strategic advisor to the CEO, COO, and executive leadership, shaping Crain's narrative, reputation, and market presence. Partner across functions to support organizational transformation and brand modernization. Lead marketing and communications integration across brands to ensure a cohesive, global identity and unified storytelling framework.

Brand, Marketing & Sales Growth

Define and execute an enterprise-wide brand strategy, in partnership with the Chief Content Officer, to strengthen Crain's position as an authoritative and trusted leader in business media. Oversee brand marketing, digital campaigns, demand generation, and creative strategy to drive subscriber acquisition, retention, and revenue growth. Leverage insights and analytics to align marketing investments with business priorities and measure impact. Evolve go-to-market strategies for new sales products, events, and initiatives, ensuring cross channel excellence. Act as a senior relationship steward with top advertisers, agencies, and industry partners, reinforcing Crain's position as a premier destination for high-quality business audiences. Shape Crain's advertiser engagement strategy in partnership with the Chief Commercial Officer, ensuring consistent storytelling, measurable impact, and long-term partnership value. Drive the evolution of advertiser marketing programs, integrating content, events, and digital platforms to deliver innovative, insight-led solutions for clients.

Corporate Communications & Media Relations

Lead corporate and executive communications, reputation management, crisis response, and internal communications. Build and strengthen relationships with global media, analysts, and key industry stakeholders. Position Crain's leadership and content creators as thought leaders in business, media, and policy conversations.

Qualifications

15+ years of experience in marketing, communications, and brand management-preferably within media or B2B information sectors but relevant experience in other industries with B2B audience and premium brands will also be suitable. At least 5 years of experience in a Senior Management role, on an Executive or Senior leadership team. Proven success in driving brand transformation and audience growth for measurable business impact. Experience in various aspects of internal and external communications; brand strategy; content marketing; and digital engagement. Deep understanding of reputation management, executive visibility, and stakeholder engagement.