SVP, H&W Marketing Operations

Marketing Operations Leader

We are looking for a passionate and seasoned marketing professional to lead Marketing Operations within the Health and Wellness Marketing vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. This role will lead and mentor a high-performing team to drive these initiatives forward.

Key responsibilities include:

• Process Management: Simplify Marketing's Strategic Workflows
• Financial Management: Oversee $160mm+ Marketing's Budget and Prioritize Spend
• Performance Management: Evaluate Marketing's Impact
• Martech Management: Optimize Marketing's Technology
• Talent Management: Lead Marketing's Learning Agenda
• Resource Management: Scale Marketing's Resources and Agency Roster

Qualifications/Requirements include:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience.
• 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions.
• In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes.
• Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility.

Desired characteristics include:

• Bachelor's degree in marketing, business administration, or a related field. An MBA or advanced degree is preferred.
• Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments.
• Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth.
• Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals.
• Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. Proven ability to manage complex marketing budgets and align them with enterprise financial requirements.
• Proficiency in data analysis and reporting, with the ability to leverage insights and analytics to optimize marketing performance and drive strategic decision-making.
• Deep knowledge of marketing technology stacks, including CRM systems, marketing automation platforms, and analytics tools. Experience in managing and optimizing the martech strategy and roadmap.
• Demonstrated leadership experience in managing, mentoring, and developing high-performing teams. Ability to foster a culture of continuous learning, innovation, and strategic thinking.
• Expertise in leading and managing a learning agenda for upskilling on emerging technologies such as GenAI and developing essential soft skills like strategic thinking and business acumen.
• Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales, finance, IT, and product teams.
• Outstanding communication and interpersonal skills, with the ability to articulate complex ideas and strategies to diverse audiences.
• Ability to thrive in a fast-paced, dynamic environment and quickly adapt to changing business needs and priorities.
• A strategic thinker with a passion for innovation and continuous improvement, always seeking new ways to enhance marketing efficiency and effectiveness.

The salary range for this position is 200,000.00 - 330,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility requirements include:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post.
• All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
• Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

Job Family Group: Marketing