Trade Marketing Associate Manager US Hispanic & Caribbean.

Trade Marketing Associate Manager Pelon US

Role Overview: Responsible for supporting the development and execution of trade marketing initiatives by translating shopper and channel strategies into actionable plans that create demand.

Core Responsibilities / Outcomes Expected:

• Execute shopper and trade marketing initiatives by implementing channel and customer activation plans in line with defined strategy.
• Support the development of trade plans including promotions, displays, visibility and POS materials across channels.
• Coordinate cross-functional execution with Sales, Marketing, Finance and external partners to ensure timely and effective deployment.
• Track Sell Out performance and activation KPIs to identify opportunities for optimization and continuous improvement.
• Ensure executional excellence by monitoring compliance and providing feedback to improve effectiveness.

Tactical ownership of Key Seasons and events. Day-to-day coordination with Sales teams for in-store execution Interaction with master distributors, agencies, suppliers, and internal support teams. Trade budget tracking and activation calendars. Develop and track engagement plan for the master distributor sales team.

Qualifications: Knowledge, Skills & Abilities Solid understanding of trade marketing and shopper activation principles. Strong execution and project management skills. Analytical capability to track performance and draw actionable insights. Ability to manage multiple initiatives simultaneously. Strong collaboration and communication skills. Detail-oriented, proactive, and results-driven mindset.

Experience & Education Bachelor’s degree in Marketing, Business, or related field. +3 years of experience in Trade Marketing, Sales Support or Commercial Roles. Experience in CPG/FMCG and other commercial areas strongly preferred. Exposure to sell-out analysis, promotions, and in-store activation. Fluent in English and Spanish.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line.