Vice President Of Marketing

Vice President of Marketing

Are you looking for a job that will have a positive impact on the lives of many people? Do you enjoy working with industry leaders that support the needs of regional healthcare facilities and blood transfusion products? Do you want to support our mission of saving lives? Then, Hospital Central Services, Inc. and Affiliates may be the right fit for you! Under HCS, the Vice President of Marketing position supports Miller-Keystone Blood Center and HCSC Linen Services by developing and executing innovative, data-driven marketing strategies to drive blood donor recruitment, retention, and brand awareness. This position serves as a key role on the executive leadership team and ensures consistent messaging across all internal and external channels. Compensation and benefits will be discussed with qualified candidates during the interview process however, we offer the following to all full-time employees: Medical, Dental, and Vision Benefits Prescription Plan Flexible Spending Accounts Life Insurance Long Term Disability Insurance Vacation, Personal and Sick Days Fitness/Gym reimbursement Retirement Savings Plan And Much More!

What you will be doing:

• Lead Integrated Marketing Strategy: Develop and execute a comprehensive marketing, communications, and branding strategy to support donor recruitment, retention, and organizational growth.
• Oversee Multi-Channel Campaigns: Direct innovative campaigns across digital, print, and in-person channels to engage blood donors and promote sustainable healthcare and linen services.
• Drive Brand and Messaging: Ensure brand positioning aligns with organizational values and mission, enhancing public perception and trust.
• Data-Driven Marketing: Leverage analytics and donor segmentation to optimize engagement and improve marketing performance.
• Strategic Collaboration: Partner with executive leadership and cross-functional teams to align marketing with strategic goals, revenue growth, and service innovation.
• Team Leadership & Budget Management: Manage a high-performing marketing team, oversee budgets, and coordinate vendor and agency partnerships.

What you will bring to the role:

• Bachelor's degree in marketing, Communications, or related field (Master's preferred).
• 10+ years of progressive marketing leadership, ideally in healthcare, nonprofit, or blood services.
• Proven success developing mission-aligned strategies that drive engagement and measurable growth.
• Strong understanding of HIPAA, FDA, and AABB regulations as they relate to marketing and communications.
• Experience managing budgets with a focus on ROI, impact, and alignment with organizational priorities.
• Proficient in Microsoft Office and marketing analytics tools.
• Exceptional communicator with the ability to inspire and engage diverse audiences.
• Adaptable, values-driven leader committed to collaborative, purpose-focused work.

Additional information: This position reports to the CEO and will be based out of the corporate office in Allentown, PA. They will be responsible for working the following schedule: This is an on-site position. The normal hours for this position are Mon-Fri 8:30am-5pm with flexibility to meet the needs of our partners at community events. The expected travel for this position is 25%. EEO Statement Hospital Central Services, Inc., and Affiliates is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants are welcomed and will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. It shall endeavor to provide reasonable accommodation requested by all employees with documented disabilities who are otherwise able to perform the essential functions of their jobs.

Background checks and drug screenings are required for this position. An offer of employment is contingent upon successful completion of these screenings.

EEO/AA Employer Minority/Female/Disabled/Veteran/Sexual Orientation/Gender Identity.