VP, Chico's FAS Marketing Manager

VP, Chico's Fas Marketing

The VP, Chico's FAS Marketing will support the marketing strategy and execution for a new retail credit program that includes multiple retail brands. This role will be responsible for partnering with the VP, Chico's FAS Marketing Leader on the development and implementation of marketing strategies and tactics to achieve this retail credit programs business objectives along with Synchrony growth metrics. This position will focus on executing, analyzing and optimizing all marketing campaigns and the development of the overall marketing plan across all channels.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential responsibilities include: partnering with business and client team to co-lead, develop, implement, and monitor dynamic annual growth strategies and plans; establishing and developing key relationships at clients organization; understanding and incorporating clients' key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives; optimizing marketing spend and pursuing additional funds to meet growth goals; identifying portfolio segments to target for partner and business gain; managing multi-channel acquisition, lifecycle and world campaigns; tracking industry trends, competitor's and customer experience metrics; ensuring program profitability and penetration through continued enhancements; monitoring & managing performance of all key credit and marketing metrics vs. plan; and assisting in the development of the Synchrony Financial planning cycle.

Qualifications/requirements include a bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience in the credit card or financial services industries. A minimum of 5 years of marketing experience to include: 5 years of growth marketing leadership with exposure to consumer-facing programs and products; 5 years of experience with developing and delivering financial services products via digital channels; 5 years of experience in payments or general-purpose credit card product management; ability to travel as needed (~25%); and must work East Coast hours.

Desired characteristics include an advanced degree (MS, MBA); marketing experience in the credit card or financial services industries; collaborative style and approach with comfort working in a matrixed, decentralized structure; outstanding communications, relationship building, influencing and collaboration skills; strategic thinking with ability to develop and implement actionable plans to drive business results; consumer finance experience and related industry experience; direct marketing experience with both acquisition and loyalty/lifecycle channels; proven ability to partner and communicate effectively with all levels of the organization; demonstrated project management skills; and experience managing customer loyalty programs.

The salary range for this position is $110,000.00 - $185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility requirements include being 18 years or older, having a high school diploma or equivalent, being willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process, being able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act, and legal authorization to work in the U.S. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

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If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

Job Family Group: Marketing