VP Marketing

Interim Vice President Of Marketing

We are seeking an interim Vice President of Marketing to lead and optimize our client's global marketing operations during a period of significant growth and transformation. As a key executive, this role will focus on aligning marketing strategies with company priorities, driving demand generation, enhancing pipeline development, and establishing the organization as a prominent B2B thought leader. Collaboration across Sales, Product, and Business Units will be critical in fostering a cohesive and unified team culture.

Core Responsibilities:

Strategic Initiatives: Oversee the realignment of global marketing strategies, accelerate pipeline growth, integrate AI into marketing processes, nurture senior-level marketing talent, and optimize agency collaboration.

Leadership: Provide strategic guidance, coaching, and mentorship to senior marketing team members, as well as align cross-functional efforts across Product, Growth, Operations, and Corporate Marketing teams.

Execution: Manage key elements of the day-to-day marketing function, including global strategic planning, tracking performance metrics, maximizing ROI, campaign oversight, and ensuring alignment between external agencies and internal teams.

Role Details:

Reporting Structure: Reports to the Senior Vice President of Product & Marketing, while collaborating closely across departments like Product, Growth, Operations, and Corporate Marketing.

Team Management: Lead senior marketing professionals and supervise external agencies to ensure seamless execution of marketing campaigns.

Work Environment: Fully remote role requiring flexibility in working hours to accommodate the global team's schedules.

Top Strategic Initiatives for This Role:

Realigning and transforming global marketing efforts to meet company goals.

Leveraging AI to refine workflows and streamline productivity in marketing operations.

Building and sustaining a high-performing senior marketing team.

Enhancing cross-functional collaboration to ensure unified messaging and campaign execution.

This is an exciting leadership opportunity for a marketing executive passionate about driving innovation, transformation, and measurable success within a global B2B environment.

Requirements:

Key Skills and Experience:

10+ years of experience in B2B marketing within services/software sectors.

Expertise in demand generation, product marketing, team management, and leading organizational transformation.

Proficiency with marketing automation, AI tools, and analytics platforms.

Demonstrated ability to mentor senior-level talent and drive measurable business outcomes.

Familiarity with regulated industries, such as food, agriculture, or supplements, is preferred.

Fluency in English, with additional European language skills as a plus.

Innovation starts with people.®