Marketing Mix Modeling Product Owner

Marketing Analytics And Technology Team

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Marketing Analytics And Technology Team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line Of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and adoption of our vendor-based MMM capabilities. This role will define and manage the MMM product roadmap to drive data-informed marketing decisions, optimize investments, and improve business outcomes. You will collaborate closely with marketing analytics, marketing, finance, data science, and engineering teams to ensure our models provide actionable, trusted, and timely insights.

The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals/needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation. The applicant will feel at ease working with a team of analysts that are responsible for utilizing the MMM, amidst other tools, to help the business drive growth and efficiency. They should also be well versed in experimentation and how it can be utilized to enrich the MMM product. Lastly, the ideal candidate will keep a close eye on the marketing measurement ecosystem and evolution of MMM and other approaches that might enrich our marketing measurement product set.

Key Responsibilities

• Define and articulate the vision, strategy, and roadmap for MMM capabilities aligned with business objectives.
• Prioritize feature development and enhancements based on business value, feasibility, and stakeholder input.
• Identify opportunities to integrate MMM outputs into planning, forecasting, and optimization processes.
• Act as the primary liaison between the vendor and internal teams supporting and consuming the outputs marketing, finance, analytics, and engineering teams.
• Gather, refine, and prioritize requirements to ensure MMM outputs answer key business questions.
• Conduct regular stakeholder workshops to capture evolving needs and ensure adoption.
• Own the MMM product backlog; manage epics, stories, and tasks with clear acceptance criteria.
• Lead sprint planning, grooming, and retrospectives to ensure timely and quality delivery.
• Partner with the vendor, data scientists and modelers to guide model design, refreshes, validation, and deployment.
• Design processes and tools to integrate MMM outputs into marketing planning and budget allocation. Drive scenario planning capability leveraging MMM outputs for what-if analyses and optimization.
• Define and track success metrics for MMM, including accuracy, ROI impact, and user adoption.
• Oversee model calibration and validation processes, including integration with experimentation results.
• Translate complex model outputs into clear, actionable insights and recommendations for marketing and finance stakeholders.
• Develop training materials, user guides, and executive summaries to build trust and literacy in MMM.

Basic Qualifications

• Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, or related field or equivalent work experience
• Eight or more years of statistical and/or data analytics experience

Preferred Skills/Experience

• Experience in [industry, e.g. retail, banking, CPG] with large-scale marketing investments.
• Hands-on experience with marketing analytics tools, scenario planners, or MMM software.
• Certification in Product Management, Agile (Scrum PO), or similar frameworks.
• Strong understanding of marketing measurement, MMM methodologies, and optimization processes.
• Experience working with data science and engineering teams to deliver analytic products.
• Proven ability to prioritize and manage complex projects with multiple stakeholders.
• Deep marketing and business acumen to translate requirements into model outputs.
• Strong knowledge of MMM and its integration with experimentation and attribution frameworks.
• Excellent communication and storytelling skills to influence and align diverse stakeholders.
• Proficiency in agile delivery frameworks and product backlog management.
• Ability to drive adoption and change management in a matrixed environment.

Tag: INDMO

This role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.