Marketing Analystcategorycorporate Functions & Riskjob Id2025 - 0018423posting Start Date08/13/2025anticipated Posting End Date08/22/2025job Typefull Timejob Available In 2 Locationsminneapolis, MN, United Stateschicago, IL, United States

B2B Marketing Analyst

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

U.S. Bank is seeking a B2B Marketing Analyst to join our Wealth, Corporate & Institutional Banking (WCIB) Marketing team. This role is ideal for early-career professionals eager to grow in a collaborative, data-driven environment. As a Marketing Analyst, you'll support strategic decision-making by analyzing business data to uncover trends and generate insights. Your work will play a key role in shaping client and prospect engagement strategies through a data-informed lens.

Key responsibilities:

• Use data to support decisions and recommend enhancements to initiative strategy based on insights.
• Support the preparation and presentation of data findings and recommendations to stakeholders to inform strategy and improve outcomes.
• Help set up and manage Salesforce campaigns to support Account Based Marketing (ABM) initiatives and events.
• Configure systems to track KPIs while supporting data integration across CRM, marketing automation, and event platforms.
• Work with partner teams to evaluate the business impact of ABM campaigns using data from CRM, marketing automation, and other technology platforms.
• Contribute to the upkeep of people, technology, and processes that support measurement—enabling accurate and consistent tracking of marketing results.
• Collaborate with team members to identify and help resolve data gaps or inconsistencies.
• Apply best practices in campaign governance, data hygiene, and audience segmentation.
• Assist with maintaining target account lists across marketing and sales platforms and support audience segmentation and list preparation for campaign execution.
• Leverage tools like Excel, Salesforce, and SQL to analyze data and deliver actionable insights.

Basic Qualifications:

• Bachelor's degree, or equivalent work experience
• Four to six years of experience in marketing industry

Preferred Skills/Experience:

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Strong organizational, interpersonal and team building skills
• Interest in B2B marketing, data analysis, and marketing technology
• Comfortable working with Excel and running queries in SQL, with a willingness to learn and adapt to new tools and technologies
• Familiarity with data visualization tools (e.g., Tableau, Power BI), CRM and marketing automation platforms is a plus. Strong attention to detail and organizational skills are essential
• Eagerness to learn and collaborate with cross-functional teams

Location Expectations: The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.