Account Based Marketing Manager, Public Sector

Account Based Marketing Manager

Where data does more. Join the Snowflake team. Snowflake is looking for a hardworking Account Based Marketing Manager to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting Snowflake's US Public Sector accounts alongside Sales with boutique 1:1 campaigns and strategic 1:few campaigns, and will gain experience in best-of-class integrated ABM. As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company's pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way.

What will make you successful is having a strong background in sales and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level. This role will follow Snowflake's hybrid 3-day in-office policy reporting into our McLean, VA office.

What You Will Be Doing: You will work closely with PubSec-focused sales, field marketing, product marketing, sales development, and demand generation teams to craft and execute high-impact programs to:

• Forge the Future of Public Sector Engagement: Design, develop, and execute comprehensive 1:Few and 1:Many ABM programs specifically tailored to the unique needs and regulatory environments of public sector accounts (Federal, State and Local, Education, Healthcare).
• Bring Sales Public Sector Strategy to Life: Leverage intent data, firmographics, technographics, and deep account insights to identify high-value accounts alongside Sales and Sales Development teams to develop highly targeted, multi-channel campaigns that drive pipeline and accelerate deal cycles.
• Craft Compelling Narratives: Partner closely with Sales, Solutions Architecture, and our Public Sector leadership to develop personalized messaging and content that speaks directly to the challenges and opportunities within government, education, and healthcare.
• Orchestrate Seamless Experiences: Collaborate with demand generation, field marketing, partner marketing, and product marketing to ensure a cohesive and impactful customer journey across all touchpoints.
• Measure What Matters: Establish clear KPIs, track program performance, analyze results, and continuously optimize campaigns for maximum ROI. Present insights and recommendations to stakeholders, demonstrating the impact of your ABM efforts.
• Champion Public Sector Success: Act as a subject matter expert on public sector buying cycles, procurement processes, and key trends, translating these insights into actionable marketing strategies.
• Innovate and Iterate: Stay at the forefront of ABM best practices, tooling, and emerging trends, bringing new ideas and approaches to enhance our marketing capabilities.

What You Should Have:

• 5+ years of experience in B2B marketing, preferable to have experience in Account-Based Marketing (ABM) for the Public Sector.
• Deep understanding of the public sector landscape, including familiarity with government procurement processes and regulatory environments.

Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.