Data Visualization Analyst: Marketing Analytics

Data Visualization Analyst: Marketing Analytics

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

Why We Have This Role

Marketing at Qualtrics generates massive amounts of data from campaigns, customer journeys, and performance metrics. We need a data visualization expert to turn this complex data into clear, actionable stories that guide strategic decisions. This role bridges the gap between raw numbers and executive insights, creating dynamic, user-friendly reporting frameworks that go well beyond traditional dashboards. You'll work closely with marketing leadership and the Marketing Analytics Director to deliver insights that explain not just what happened, but why it matters—and what should come next.

How You'll Find Success

Takes initiative to reimagine dashboard designs with a strong sense of intuitive navigation and user experience

Communicates clearly and builds trust by creating self-explanatory, polished visualizations that need minimal explanation

Demonstrates technical mastery and drives the adoption of best practices in data visualization across the marketing organization

Acts as a strategic advisor, influencing visualization standards and becoming the go-to expert across multiple teams

Leads and mentors others by organizing Tableau User Group meetings and sharing advanced visualization techniques

How You'll Grow

Develop as a strategic visualization advisor with increasing influence across departments

Lead and shape the growth of the organization's visualization specialists as the company scales

Gain exposure to executive leadership and help define company-wide data visualization standards

Represent Qualtrics as a thought leader by speaking on data visualization at industry events

Things You'll Do

Design and build dynamic, single-page reporting frameworks that eliminate tab-based navigation and streamline insights delivery

Create and maintain standardized templates and Figma visual assets that seamlessly translate into Tableau dashboards

Lead the Marketing Data Visualization Center of Excellence and organize monthly Tableau User Group meetings to foster learning and community

Architect star schema data models in Tableau to support complex dimensional analyses and flexible filtering

Develop compelling data narratives that turn marketing performance metrics into executive-ready insights

Write advanced SQL queries to extract and transform data from our Redshift data warehouse and collaborate closely with data engineers

Challenge conventional visualization norms and pioneer innovative approaches to presenting marketing data

What We're Looking For On Your Resume

3-5 years of hands-on experience designing and building with Tableau, including advanced features like Dynamic Zone Visibility, Parameter and Set Actions, and Level of Detail expressions

Portfolio showcasing innovative, user-centric visualization solutions beyond traditional dashboards

Experience using Figma or similar tools for visualization mockups, wireframes, and design systems

Proficiency writing complex SQL queries and solid experience with cloud-based data warehouses, preferably AWS Redshift

Demonstrated success creating star schema data models and applying best practices in dimensional design within Tableau

Proven experience managing stakeholders and delivering presentations to executive audiences

Background in B2B marketing or sales analytics with a strong business understanding

Experience leading training sessions or user groups, showing leadership outside of individual contributor work

What You Should Know About This Team

We are the strategic backbone of Qualtrics' marketing organization, with direct access to leadership and a real impact on multi-million-dollar marketing decisions

Our team values creativity and innovation, solving complex problems in fast-paced environments with collaboration and openness

You'll work alongside data scientists, marketing strategists, and campaign managers who value great storytelling and data-driven decision-making

We prioritize career growth and continuous learning, encouraging community-building through monthly Tableau User Groups and cross-team mentorship

We embrace flexible working arrangements and support mental health and wellbeing through comprehensive wellness programs

Our Team's Favorite Perks and Benefits

Flexible PTO with options to work from any of our global offices

Top-tier health, dental, and vision insurance coverage

Quarterly team off sites and an annual company summit to connect in person

Wellness programs including mental health support and resources

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act.

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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