Product Manager - Lifecycle Customer - Remote Eligible

Product Manager - Lifecycle Customer

We are looking for a customer-obsessed Product Manager to take responsibility for maximising Customer Lifetime Value (CLTV) for existing UW Customers. You will develop and lead the roadmap for initiatives and features that incentivise multi-service adoption, optimise in-life sales journeys and reinforce the unique value of the UW proposition at critical lifecycle moments.

Job Description

As the Product Manager for Lifecycle within the Customer Propositions pillar, you will be responsible for maximising Customer Lifetime Value (CLTV) for existing customers. Your responsibilities will include:

• Proposition Development: Identify and launch targeted incentives (e.g., broadband offers in stop-sell areas) to deepen customer relationships.
• Journey Optimisation: Own and refine in-life sales journeys, such as home-move processes, to ensure high conversion and seamless user experiences.
• Churn Mitigation: Develop triggers and messaging that demonstrate the tangible benefits of multi-service ownership (e.g., energy price impacts) to prevent service cancellations.
• Stakeholder Collaboration: Build strong, co-creative partnerships with Marketing, Sales, and Ops teams to align backlogs with channel-specific needs and pains.
• Commercial Prioritisation: Utilize a value-based framework (LTV, net profit, service counts) to make defensible, data-driven decisions on product direction.

Qualifications

To thrive in this role, your technical toolkit and experience should include:

• Technical Mastery: Data-driven discovery experience, using behavioural analysis to uncover true customer needs.
• Strategic Impact: Strong commercial acumen to translate complex value metrics into a clear, prioritised roadmap.
• Domain Expertise: A background in lifecycle management, specifically post-acquisition growth, retention, or cross-sell strategies. Experience in multi-service or subscription environments is highly desirable.
• Operational Excellence: Great at stakeholder management, with a proven ability to proactively align a commercial and operational teams to deliver.
• Planning & Delivery: An agile mindset to iterate quickly on experiments and scale what works.

Additional Information

Earliest closing date: 27th March 2026

Here is an overview of the internal recruitment process so you know what to expect. Please note, there is the possibility to be either rejected or progressed at each stage; the below flow assumes you have been successful at every touchpoint.

1. You submit your application
2. The Recruiter assesses your application against the minimum requirements
3. The Recruiter will have a chat with your current line manager about your suitability for role, job performance, absence statistics, behaviour and conduct
4. The Recruiter will book in a video call with you to discuss your application and suitability
5. You will attend an interview with the Hiring Manager
6. The Recruiter will inform you of the outcome

Not sure you meet all the requirements? Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification, when in fact they often do.

We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don't be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered. Please note, if you are successful and offered a role at UW, you will be subject to a background check.