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Digital Marketing Expert - Banking
Redesign URL structure to boost SEO and user engagement for banking website
Doha, Qatar
Expert
yesterday
VAM Systems
A business and technology consultancy specializing in IT solutions, staffing services, and software development for various industries.
1 Similar Job at VAM Systems
Digital Marketing Expert - Banking
We are currently looking for a Digital Marketing Expert for our Qatar operations with the following terms & conditions.
Roles and Responsibilities:
- Restructure the current URL architecture to make it more user- and SEO-friendly, improving discoverability and on-site navigation.
- Collaborate with UX and IT teams to implement restructured links and ensure consistency across user journeys and digital touchpoints.
- Implement and configure Google Tag Manager across the website to enable precise tracking of key user actions such as button clicks, form submissions, and scroll depth.
- Identify and map engagement patterns across landing pages to highlight high-conversion opportunities and content gaps.
- Conduct page-level conversion audits, offering insights to improve performance in line with campaign goals.
- Oversee quality assurance (QA) testing to validate that all user tracking is correctly deployed and that data is being captured accurately.
- Develop and manage a structured performance reporting system (weekly, monthly, and quarterly) to monitor KPIs, ensuring alignment with campaign performance objectives.
- Ensure seamless integration with GA4 and other analytics tools, and provide internal teams with training and documentation for continuity.
The support of such a role will significantly improve our ability to generate accurate, actionable insights for our campaigns, strengthen the connection between digital activity and business outcomes, and ensure better ROI tracking.
EXP: 5 to 7 Years
Joining time frame: 2 weeks (maximum 1 month)
About VAM Systems
A business and technology consultancy specializing in IT solutions, staffing services, and software development for various industries.