Senior Marketing Manager - Local & Segment Marketing

Join Verizon

You want more out of a career. A place to share your ideas freely — even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

Seeking a dynamic, versatile Sr Marketing Manager to drive market share and revenue growth in key consumer segments. This cross-functional leader will strategize, manage, develop, and execute local and national marketing programs, focusing on priority cities. The ideal candidate is a team player who can navigate cross-functional teams, balance multiple priorities, develop local marketing strategy, plan and execute events, and be a subject matter expert for stakeholders and front-line sales teams.

Responsibilities:

• Program and Project Management: Manage programs/projects from initiation to delivery, including local and national programs. Manage project requirements, resource allocation, and local budgets/marketing assets for maximum success and ROI. Update market and sales leaders on marketing initiatives.
• Strategy and Execution: Strategize, plan, and execute demand generation and segment-specific programs to grow market share and revenue. Utilize market and city-specific knowledge to create compelling messages that highlight our products' and solutions' unique benefits. Shape strategies, evaluate customer experience, and manage metrics/reporting.
• Field Enablement/Sponsorship Management: Guide teams in event training, customer promotions, and custom offerings. Own, plan, and facilitate internal and external engagements and meetings to promote marketing programs, boost tool utilization, and enhance our brand.

What we're looking for… You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

Even better if you have one or more of the following:

• Consumer marketing expert; leverages insights for strategy and programs.
• Strong experience in planning and executing experiential events.
• Excellent project management skills; able to juggle priorities and collaborate with cross-functional teams in a dynamic setting.
• Experience in managing budgets and marketing assets.
• Strong communication, collaboration and presentation skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where You'll Be Working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.