Growth Marketing Manager, Paid Media

Growth Marketing Manager, Paid Media

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines—video security cameras, access control, environmental sensors, alarms, workplace and intercoms—integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.

Overview: At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. Paid Media drives a significant portion of our pipeline growth and you'll be at the helm to execute and optimize our next-generation strategy. We're looking for someone data-driven and performance-focused as we continue to scale globally and expand our channels.

As a Growth Marketing Manager, Paid Media, you will be responsible for driving customer acquisition through marketing campaigns across a multitude of channels, which may include LinkedIn, Meta, Reddit, podcasts, radio, and others. You will manage a large quarterly budget and will oversee campaign planning, ideation, and execution to drive massive impact on the top line of the company.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities:

• Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through a wide variety of paid media campaigns that may include channels such as LinkedIn, Meta, X, Google, Reddit, podcasts, radio, and more.

• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.

• Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.

• Performance Monitoring & Insights: Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

Qualifications: We're seeking candidates who bring a combination of strong analytical skills, creativity, and experience in digital marketing campaigns. Ideal backgrounds include both agency and in-house B2B experience in: Paid Social, Paid Media, Growth Marketing, Demand Generation, Social Media Marketing, etc. Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition is highly preferred.

Requirements:

• Proven experience in digital marketing and paid customer acquisition (B2B preferred)
• Strong experience in running campaigns at various stages of the funnel (top, middle, bottom) using social media platforms such as LinkedIn, Meta, X, Google, etc.
• Proven experience testing, experimenting, and optimizing new channels with a data-driven approach
• Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams.
• Proficiency in data analysis, knowledge of Excel preferred.
• Experience managing large-scale marketing campaigns end to end, including performance optimization throughout the funnel, lead follow-up and pipeline conversion.

Additional Information:

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily

Pay Disclosure:

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting base pay may be above or below this range. Base pay is also just one component of Verkada's total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Hourly Pay Range

$145,000 - $190,000 USD

Estimated Annual Pay Range

$145,000 - $190,000 USD

Verkada Is An Equal Opportunity Employer:

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.