Digital Email Marketing Specialist

Join A High-Performance Culture That Drives Innovation And Excellence

At Vertiv, we don't just hire talent—we cultivate leaders who drive innovation and engage teams to push the limits of what's possible. As a global leader in critical digital infrastructure, we are scaling up to meet the demands of AI, data centers, and next-gen technology—and we need bold, high-performing individuals like YOU to take us to the next level.

Why Vertiv?

• High-Performance Culture: We empower you to think big, execute with excellence, and deliver impact. Our performance-driven mindset rewards those who challenge the status quo and drive meaningful change. Over 50 CEO Awards are given annually to recognize top talent moving the needle forward.
• Leadership Without Limits: Leadership at Vertiv goes beyond just titles—it's about accountability, trust, and ownership. Our leaders engage and drive with collaboration, innovation, and customer-centric thinking, setting the foundation for an action-focused culture.
• Limitless Growth & Learning: We believe in continuous development. Whether through rotational programs or high-impact projects, you'll have the opportunity to expand your expertise and grow your career.
• A Place for Everyone: Our commitment to inclusion ensures that all employees' unique strengths and perspectives are valued. Your voice matters, your growth is prioritized, and your success is celebrated.

Position Summary

The Digital Email Marketing Specialist role requires someone with excellent technical skills, and the Digital Email Marketing Specialist will work as the Subject Matter Expert within the global marketing automation team. The professional goal of the Email Marketing Specialist (Demand programs) is to deliver impactful email marketing demand campaigns that exceed industry benchmark standards. You understand the nuances of practical layout, copy, and imagery and how they fuse to elicit a response from the recipient in a digital world. You also are technically competent in using the necessary tools to execute and analyze email marketing campaigns. If this is you, we want you to join our online team to design and implement engaging digital content for our stakeholders.

In collaboration with the Integrated Communication team and the Data BI team, you will select the right and most frequent data set for targeted communication based on contacts' interest level or behavior. You will also use dynamic content for headers, footers, or personalization of sales/marketing contact information in emails and target-group-based content within our demand program plans.

This role requires someone with excellent technical and communication skills who can interface directly with internal stakeholders across ASIA, INDIA, and EMEA to understand their needs to administer and enhance the systems accordingly. This person will serve as the "go-to" for any support the power users require, keep current on new releases and marketing automation platform solutions, and

Responsibilities

• Email Marketing Execution: Create emails and marketing assets: segmentation, email campaigns, reports, etc.
• Email Marketing Tools and Platforms: Use the email marketing capabilities inside Eloqua and News-on-Demand.
• External Activities Uploads – List uploads using the List Upload global processes.
• Supports the entire ASIA, INDIA, and EMEA demand generation email campaigns scheduled to our various target groups in our marketing database, including the approval flow and schedule with the regions (local field marketing).
• Supports all Integrated Team COE with email communication, including campaigns, product updates or promotions, product launches, etc.
• Create and implement email sends for ASIA, INDIA, and EMEA
• Analyzing data and results and suggesting improvements for the marcom schedule or content.
• Will work closely with the Integrated Communication Team, and if necessary, with other stakeholders, like Field Marketing, Translations Specialist, or agencies.
• Track, report, and improve all email communications.
• Undertake any other duties given by the Marketing Automation Team manager according to job responsibilities or in compliance with the law

Qualifications

• Educated to degree level.
• Familiar with industry best practices (email marketing, outbound/inbound marketing, demand generation etc) – optional.
• Excellent verbal and written English language communication skills – able to present thoughts and ideas clearly and concisely to a senior audience.
• Proven experience of successfully managing projects is desirable.
• Experience with team working is mandatory.
• Familiarity with email marketing systems and medium HTML/CSS skills is optional
• Vision, creativity, and drive to be able to spot an opportunity for enhancement with the passion and knowledge to see this through to completion
• Self-motivated, enthusiastic individual, able to be productive in multi-cultural, virtual work environments where team members might be based in different locations
• Positive and adaptable approach to problem-solving
• Able to work as part of a team and to establish productive relationships with people at all levels
• Experience of working in multi-lingual environments
• Ensure that any activity, task, and responsibility required by the role in terms of the International Trade Compliance Regulation is managed and performed in full compliance with the Company ITC certification program itself

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

Our Behaviors:

• Think Big and Execute
• Act With Urgency
• Own It
• Drive Continuous Improvement
• Promote Transparent and Open Communication
• Learn and Seek Out Development
• Foster a Customer-First Mindset
• Lead by Example