Global Marketing Lead - Remote Eligible

Global Marketing Lead

We are seeking a results-driven, hands-on Global Marketing Lead to handle the complexity of operating across diverse geographic markets, as well as customer segments ranging from high-volume SMEs to high-touch Enterprise clients.

Role Overview

In this key leadership role, you will scale our presence in the B2B cross-border payments space and help us deliver on our mission of simplifying global trade with emerging markets. You will lead our end-to-end marketing function, from driving global brand awareness to building and executing highly optimised marketing plans that scale acquisition, product adoption and retention.

What You'll Be Doing

Leadership & Team Management: Mentoring a team of approximately eight specialists across Content, Design, Performance, ABM, Lifecycle, and Events. Ensure structured, data driven, marketing planning and reporting processes are in place.

Acquisition Engine: Developing a scalable inbound engine that accelerates customer acquisition while lowering CAC. Lead the team to develop and execute multi-channel campaigns, targeting our full range of ICPs, to achieve our ambitious acquisition targets.

Brand Building: Supporting the development of our global brand proposition and leading high-impact awareness campaigns localized for key markets. Position Verto as a thought leader in the cross-border payments sector.

Lifecycle & Product Marketing: Ensuring the required lead nurture journeys are in place to achieve lead conversion targets. Implement cross-sell and retention strategies to maximize CLV. Establish a product marketing framework to drive broader product awareness and adoption.

Performance Reporting: Be accountable for customer acquisition, CAC, new customer revenue and marketing ROI performance. Maintain a rigorous approach to monitoring and reporting against key metrics. Collaborate with relevant teams to ensure reporting capabilities are fit for purpose.

Marketing Tech: Identify and lead the selection process to fill any gaps in our marketing technology stack. Customer & Competitor Intelligence: Establish a framework to continuously acquire customer insight and monitor the cross-border payments landscape

Operational Excellence: Effective management of marketing budget - using performance data to guide investment decisions. Source and manage external agencies. Implement process improvements and AI-driven ways of working to increase efficiency and delivery speed.

What You Need

7+ years' experience in B2B marketing, preferably in fintech or payments, with a proven record of building both strong brands and scalable marketing engines

Growth Leadership: Proven record of driving growth across both "Product-Led Growth" (SME) and "Sales-Led Growth" (Enterprise) segments.

Breadth of marketing expertise: Knowledge of Brand, Product and Performance Marketing.

Emerging Markets Expertise: Experience living or working extensively in emerging markets.

Agency & Budget management: Experience managing external agencies and annual marketing budgets in excess of £1m.

Analytical Prowess: Ability to use data to extract insights and drive high-level decision-making.

Strong creative eye: Able to identify what great content, messaging and design looks like

Strategic Communication: Strong ability to collaborate with stakeholders across various levels and cultural backgrounds.

Builder Mindset: A bias for action and the agility to thrive in a fast-paced scale-up environment.

Best If You Have

Hands-on experience with HubSpot and sophisticated marketing analytics or automation tools.

Remote management: Experience leading remote team members

You'll Fit Right In If You...

Love asking "why?"

Value solving problems over just completing tasks

Understand sync vs. async communication practices

Thrive in ambiguity and change

Actively seek feedback

Prioritise impact over activity

Are fun to work with - we love good humour!

Life at Verto

Competitive salary.

Comprehensive health and wellness benefits.

Generous paid time off and flexible working arrangements.

Opportunities for professional development and growth in a rapidly expanding global company.

Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.

A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.

Diversity & Inclusion at Verto

Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.