Lifecycle Marketing Manager / CRM - Remote Eligible
VertoFX
Lifecycle Marketing Manager / CRM
We are seeking an experienced Lifecycle Marketing Manager / CRM who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.
Role Overview
This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto's customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.
What You'll Be Doing
Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.
Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.
Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.
Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.
Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.
Data management: Where relevant, collaborate with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes
Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.
What You Need
Minimum of 5 years of experience in Lifecycle and Email Marketing management.
Extensive hands-on experience with HubSpot is essential.
A deep understanding of Lifecycle marketing best practices
Ability to identify and/or create highly effective customer messaging.
Experience working in the payments or financial services industry.
Highly analytical mindset with the ability to use data to drive decision-making.
Strong project management skills to handle multiple projects simultaneously.
Best If You Have
Knowledge of additional customer engagement platforms like Braze or Customer.io.
Experience collaborating with Data and Revenue Operations teams to improve data management processes.
About Our Culture
We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.
You'll Fit Right In If You...
Love asking "why?"
Value solving problems over just completing tasks
Understand sync vs. async communication practices
Thrive in ambiguity and change
Actively seek feedback
Prioritise impact over activity
Are fun to work with - we love good humour!
Life at Verto
Competitive salary.
Comprehensive health and wellness benefits.
Generous paid time off and flexible working arrangements.
Opportunities for professional development and growth in a rapidly expanding global company.
Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Diversity & Inclusion at Verto
Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.