Sr Marketing Specialist - Newark, DE

Job Opportunity: Strategic Advertising Campaigns And Sponsorships Manager

Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please follow the next steps.

Primary Purpose: Develop, manage and implement strategic advertising campaigns and sponsorships for Atlantic City Electric, Delmarva Power, and PECO, focusing on key topics such as bill support programs, reliability, electric & gas safety, storm preparedness, and community engagement. This position leverages market research to create data-driven communications that effectively inform, engage, and educate customers and communities. Position may be required to work extended hours for coverage during storms or other energy delivery emergencies.

Note: This is a hybrid position (in-office with remote flexibility). Employees are required to be in office at least three days per week (Tuesday, Wednesday, and Thursday). This role is open to our office within Delaware. You must be able to commute within our service area to be considered.

Primary Duties:

• Develop, manage and implement multiple customer educational and promotional advertising campaigns and sponsorships targeting residential customers, business customers and/or stakeholders.
• Manage creative and media buying agencies that support the advertising strategy and tactics.
• Manage advertising budgets including budget development, invoice processing, accruals and forecasting.
• Help develop and leverage market research to achieve advertising objectives.

Job Scope:

Position reports to the Communications Manager. Position is full-time and based in Newark, DE. Position will work across multiple departments, company executives and external stakeholders to manage multiple marketing plans. Requires ability to travel. Requires ability to work extended hours in evening and/or weekend.