US Manager, Digital Marketing - Georgia

Job Opportunity for Military Affiliated Candidates

Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. All positions are onsite, unless otherwise stated.

Don't just work somewhere, join Brasseler and be a valued team member of a world-class health care organization!

Our Culture: Provides a safe and welcoming environment where team members can balance their lives and develop their careers. All people and experiences are valued and respected. Different perspectives are encouraged and lead to better results. This makes us who we are and enables us to be a world-class healthcare organization. All who join us are accountable to this charge.

Our Philosophy: Quality products sold with integrity has been the hallmark of Brasseler USA from the beginning. Brasseler USA's strong reputation of providing high quality, clinician endorsed and innovative dental and medical instrumentation nationally has spanned over 40 years. We have been offering a full-range of products made in the USA since 1976. Many of our products are manufactured at our headquarters in Savannah, GA.

Job Overview: This position is responsible for driving digital revenue growth through strategic management of the company's digital marketing channels and platforms. This role requires a deep understanding of digital analytics, website optimization, conversion rate optimization (CRO), paid and organic marketing strategies, and customer engagement across digital platforms. This role will oversee web content strategy, social media, email marketing, SEO, SEM, and overall digital brand presence to optimize online revenue generation.

Key Responsibilities:

• Develop and execute a comprehensive digital revenue strategy aligning digital marketing initiatives with overarching business and revenue objectives.
• Analyze, interpret, and report on digital campaign performance, providing actionable insights and recommendations to stakeholders and executive leadership.
• Implement sophisticated digital analytics and tracking tools (e.g., Google Analytics, Adobe Analytics) to measure performance, user engagement, conversion metrics, and revenue attribution.
• Foster strong cross-functional collaboration with Sales, Product Management, and Marketing teams to enhance digital content effectiveness and support integrated marketing campaigns.
• Oversee content strategy development and production, ensuring alignment with branding, sales initiatives, and customer lifecycle management across digital platforms.
• Manage and optimize the company's digital ecosystem, including websites, social media platforms, email campaigns, SEO strategies, and paid digital marketing channels.
• Monitor digital market trends, competitor strategies, and consumer insights to identify revenue growth opportunities and optimize existing digital marketing efforts.
• Lead continuous website improvement projects focusing on user experience (UX), conversion optimization, landing page development, and site architecture enhancements.
• Coordinate paid digital marketing campaigns (PPC, social media advertising, programmatic display) focusing on ROI optimization and revenue growth.
• Act as the digital marketing SME (Subject Matter Expert) within the company, guiding teams on best practices, emerging trends, and innovative revenue-driving strategies.