Icebreaker : Regional Marketing Specialist

Regional Marketing Manager

Support the Regional Marketing Manager to execute Regional Marketing strategy and initiatives across all channels and consumer touch points, to drive brand awareness, engagement and regional sales and profit targets. Work in alignment with APAC and global Marketing teams by locally adapting global toolkits and strategy. Work with the Regional Digital teams to ensure omnichannel marketing execution.

Key Focus Areas

• Brand management
• Project management + reporting
• PR /Influencers
• Wholesale Marketing
• Retail Marketing
• Other

Key Relationships

Regional Marketing Manager, NZA Digital and eCom team, Regional Merchandising team, PR & external agencies, Brand Ambassadors/influencers, APAC marketing team and Global marketing team.

Know How (Knowledge fit)

Education: Degree in Marketing (or other relevant tertiary qualification)

'Must have' skills, knowledge & experience

• Equivalent of 3 years multi-channel marketing experience with experience in a marketing administration role, with experience in a product-based business and ideally in a company with retail, wholesale and e-com channels
• Strong executional and output focus, lives by the calendar and can deliver multi-seasonal outputs, across all sales channels
• Experienced at getting the best out of the creative process by effective management of communication/PR agencies
• Experienced in delivering a consistent brand experience across all customer and consumer touch points
• Experienced at working with suppliers/vendors, including budgeting process.
• Strong discipline around ROI of marketing programmes
• Savvy 'big-ideas/small budget' approach to work – willing to search out creative solutions

Can Do (Capability fit)

Personal characteristics

• Active and adventurous
• A passionate high achiever – works hard and plays hard
• Curious, with a strong desire to continually learn and evolve, and with a global outlook
• A Brand Ambassador who connects with Icebreaker's story, and is inspired by the authenticity and uniqueness of the brand
• A highly collaborative team player
• Down to earth, resourceful & happy to roll-up their sleeves to achieve an outcome
• Comfortable challenging the status quo
• Be available and able to travel both locally and overseas