The North Face: Manager, Global Influencer Marketing

Manager, Global Influencer Marketing

A day in the life of a Manager, Global Influencer Marketing at The North Face looks a little like this.

The Influencer Marketing Manager will play a key role on The North Face's global social and influencer team, helping shape and execute an influencer strategy that strengthens brand relevance, cultural connection, and business impact across both Lifestyle and Performance.

This role sits at the intersection of brand storytelling, talent relationships, seeding strategy, and campaign execution. The ideal candidate is both a strategic thinker and a detail-oriented hands-on operator — someone who can build authentic relationships with creators, athletes, tastemakers, and agency partners, while also bringing structure, follow-through, and strong operational management to day-to-day execution.

Let's break down that day-in-the-life a bit more.

Talent Relations, Ambassador Strategy & Cross-Functional Activation

• Build and manage relationships with creators, athletes, and cultural voices aligned with The North Face, while recruiting and developing a high-impact, long-term ambassador network across Lifestyle and Performance.
• Scout emerging talent and communities to keep the brand culturally relevant and credible.
• Partner cross-functionally (Social, PR, Paid Media, Sports Marketing, Creative, Legal, regional teams) to integrate influencer efforts into broader brand, product, and campaign storytelling.
• Align partnerships to launches, cultural moments, and business priorities, ensuring all activations are on-brand, well-executed, and strategically impactful.
• Serve as a cultural connector, driving authentic and meaningful brand partnerships.

Seeding, Gifting & Product Placement

• Lead strategic seeding and gifting programs that drive organic visibility, brand affinity, and creator advocacy.
• Oversee product allocation, logistics, and fulfillment in partnership with internal and regional teams.
• Develop seasonal seeding strategies (mailers, drops, key moments) aligned to launches and target audiences.
• Track inventory and performance to optimize future programs and ensure thoughtful, brand-aligned execution.

Agency & Campaign Management

• Manage agency and partner relationships, ensuring clear communication, accountability, and seamless execution.
• Oversee campaign execution end-to-end, including briefs, timelines, deliverables, approvals, contracts, usage rights, and reporting.
• Ensure programs are strategically aligned, efficient, and delivering against objectives while proactively addressing risks and opportunities.

Contracts, Compliance & Operational Excellence

• Support influencer contracting in partnership with Legal, Procurement, and Finance, including scopes, deliverables, timelines, payments, and usage rights.
• Maintain accurate trackers for contracts, campaigns, approvals, gifting, and talent history.
• Ensure compliance with legal, regulatory, and brand standards while driving operational efficiency in a fast-paced environment.

Reporting, Insights & Optimization

• Track and analyze campaign performance across engagement, reach, earned impact, and brand resonance.
• Translate insights into actionable recommendations to optimize creator selection, content, and ROI.
• Monitor industry trends, platform changes, and competitor activity to inform strategy and keep the brand ahead.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 4–6+ years of experience in influencer marketing, talent relations, partnerships, or creator management on the brand side with agency experience preferred.

The foundation skills you will need in this position are:

• Build and maintain relationships with creators, talent reps, agencies, and cross-functional partners, with deep expertise across Instagram, TikTok, YouTube, and emerging creator trends.
• Lead influencer programs end-to-end—from strategy and briefing through execution, contracting, approvals, and reporting—while managing deliverables, timelines, and usage rights in partnership with Legal and Procurement.
• Oversee seeding, gifting, and product placement initiatives, including logistics, inventory coordination, and performance tracking to drive efficient, high-impact programs.
• Apply strong organizational rigor and attention to detail to manage multiple workstreams, ensuring operational excellence in a fast-paced environment.
• Leverage data and insights to inform strategy and optimize performance, while communicating effectively and bringing a collaborative, proactive approach.
• Bring a strong passion for outdoor and performance culture, with a sharp instinct for identifying authentic talent, stories, and brand alignment.

Location requirement: New York, NY (Hybrid)

Success in this role looks like:

• You build a strong, credible network of creators, tastemakers, athletes, and partners who genuinely deepen The North Face's cultural relevance.
• You bring structure and excellence to influencer campaigns, agency management, and seeding operations from end to end.
• You help evolve influencer from a transactional campaign function into a more relationship-driven, brand-building ecosystem.
• You identify the right talent, activate them in thoughtful ways, and create programs that feel both aspirational and authentic to the brand.
• You keep work streams organized, cross-functional partners aligned, and agencies accountable.

Now WE have a question for YOU.

Are you in?

Hiring Range: $85,360.00 USD - $106,700.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.