Strategist, Performance Marketing

Strategist, Performance Marketing

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We're looking for a Strategist, Performance Marketing to conceptualize and build full paid media strategies, and provide and implement optimization strategies for a variety of our clients. In this role you'll use your extensive knowledge of paid media, the latest trends, and research data to elevate campaigns for our clients. You'll play a crucial role in helping to chart the path forward for our clients and deliver on larger, more exciting solutions for them.

What You'll Do Here:

• Participate in campaign development, deployment tactics, and proactive strategic paid media planning.
• Performing qualitative market research and directing quantitative research when required.
• Work with clients to develop performance marketing strategies to reach their wider company objectives.
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity.
• Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms.
• Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development.
• Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns.
• Effectively work within account budget parameters and assist with budget management.
• Writing is clear and succinct.
• Experience creating Paid Media Playbooks and Paid Media best practice protocols.
• Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients.
• Ability to decipher information using data & measurement tools.
• Involvement in new business pitch presentations.

What You'll Need To Have:

• Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms.
• Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter.
• Experience and familiarity with Paid Search and Programmatic advertising.
• Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables.
• Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft.
• Ability and experience in developing and executing successful client campaigns.
• Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients.
• Responsive and available to meet the demands of clients across multiple time zones.
• Proficiency with ad management platforms and paid media analytical tools.
• Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience.
• Experience growing brands on social media via paid ads.

This role has an annual salary range of $80,000 to $90,000 CAD. This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates in our recruitment process. Our hiring teams make all hiring decisions.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.