Associate Director, Marketing

Associate Director, Marketing

The University of Virginia School of Engineering & Applied Science seeks a professional, experienced, collaborative Marketing professional to join its Strategic Communications team. The individual in this role will deliver marketing campaigns and content that connect the world with the school's world-class research and education programs, the people who make up its unique community, and its mission to make the world a better place. This individual will work closely with faculty, staff and team colleagues to inform and engage audiences, including current and prospective students, faculty, staff, alumni, event attendees, media, industry partners, and higher education peers. The position will report to the Director of Communications and will be part of the Dean's Office staff. The ideal candidate is a strategic, collaborative, operations-minded marketing professional who will be energized by the opportunity to create engaging, STEM-oriented marketing campaigns and content that build UVA Engineering's brand. This candidate will enjoy shining a light on people and projects that create societal impact, contributing to broader awareness and understanding of research advances, piquing curiosity among both engineers and non-engineers, and creating emotional connection to the work of the school - as well as the mission, vision, values, community and culture that are at its heart. This position is located at the University of Virginia and is not a remote role. The Marketing Manager will be responsible for a wide range of marketing and communications tasks and responsibilities, including:

• Writing and editing marketing communications copy for channels such as web, email, social media, digital advertising, video and print.
• Managing the school's social media platforms such as LinkedIn, Instagram and Facebook; developing strategies and content that drives engagement with key audiences.
• Publishing monthly, quarterly and semi-annual email newsletters to engage various audiences; experimenting with new ideas to increase engagement.
• Developing and executing marketing campaigns for the School of Engineering and Applied Science across web, email, social and print channels; exploring new ideas that can grow our reach and engagement.
• Planning and drafting annual reports, press releases, and news stories geared toward philanthropic and industry partners.
• Working with creative team to identify and manage marketing assets.
• Delivering marketing and communications support for Engineering's school-wide events as well as its growing entrepreneurship, industry engagement and advancement efforts.
• Providing proactive communication and responsive customer service to the many internal and external stakeholders the Communications team serves.
• Using, improving and building processes and tools to improve personal and team efficiency and effectiveness.
• Adhering to University of Virginia and School of Engineering brand and accessibility guidelines.

In addition to the above job responsibilities, other duties may be assigned. Well-qualified candidates should demonstrate:

• Experience with marketing operations processes, and with creative software and tools including Adobe Creative Suite, particularly Photoshop and InDesign is appreciated.
• Experience and aptitude in marketing and communications, including campaign planning, copywriting and copyediting, and management of digital and social media platforms.
• A strategic mindset and a drive for data-driven decision-making.
• Excellent project management skills and ability to meet deadlines; a bias for action and problem-solving.
• A service-focused mindset paired with strong, proactive relationship-building and collaboration skills.
• Strong attention to detail and an eye for quality.
• An interest in content and creative trends and a drive to seek out new ideas.

This position will remain open until filled. The University will perform background checks on all hires (if required) prior to employment. Applicants must be currently authorized to work in the United States. For this role, the University will not sponsor or consider candidates requiring sponsorship for employment visas now or in the future.