Consumer Marketing Specialist

Consumer Marketing Specialist

Join a team of Virginia's Top Shelf Talent! The Virginia Alcoholic Beverage Control Authority is seeking a Consumer Marketing Specialist. The Consumer Marketing Specialist is responsible for developing and coordinating Virginia ABC's consumer engagement, outreach marketing strategies and programs to grow retail sales, profits, and revenue for the Commonwealth. This position develops, implements and evaluates communication and promotional strategies and tactical plans. Specific responsibilities include overseeing, authoring and sourcing relevant consumer-focused programs, content, concepts and offers to be distributed to consumers through multiple channels such as web, social media, email, digital and in-store. This Consumer Digital and Marketing Specialist will work closely with ABC's Retail Operations, Logistics, Digital/Web and Communications divisions as well as industry suppliers to promote sales while balancing requirements for responsible consumption.

Areas Of Responsibility

• Plan and develop a year-long marketing calendar to include themes, promotions and product selections.
• Lead and manage the implementation of approved consumer engagement activities.
• Monitor assigned operations to ensure program objectives are met and that projects are conducted within approved timeframes, budgets and appropriate legal and policy requirements
• Collaborate with the digital/web teams to help implement the agency e-commerce strategies by providing knowledge and expertise in support for work plans and budgets
• Develop and maintain effective relationships with suppliers
• Work with suppliers to leverage supplier-generated content for ABC promotional purposes on an on-going and timely basis in support of ABC objectives
• Collaborate with agency and external work teams to provide knowledge and expertise in support for recommendations, work plans, budgets, etc.
• Develop the communications and promotional plans to create consumer awareness and usage of the ABC website and e-commerce capabilities, when deemed appropriate.

Minimum Qualifications

• Knowledge of integrated consumer marketing, branding, merchandising, market research techniques, promotions, social media and strategic planning.
• Skill in using the internet and advanced personal computer applications such as complex spreadsheets, database packages, office automation software and other software products.
• Experience formulating strategy; creating and implementing detailed, actionable plans; and finding creative solutions when confronted with obstacles.
• Experience taking ideas from concept to in-market reality on time and on budget.
• Experience developing and implementing major retail consumer engagement programs.
• A degree in marketing or marketing research, communications or a closely related field.

Preferred Qualifications

• An advanced degree in marketing or marketing research, communications or a closely related field.
• Three years experience developing and implementing major retail consumer engagement programs.

We Offer:

• Excellent work/life balance
• Paid Time Off (PTO) earned every two weeks worked and 14 paid holidays
• Affordable healthcare with employer contributions
• Virginia Retirement System (VRS) benefits
• College Tuition Reimbursement program

Virginia ABC employees are covered under the Commonwealth's benefits package and VRS. However, authority employees are exempt from the Virginia Personnel Act and the Virginia Public Procurement Act. The Virginia Alcoholic Beverage Control Authority does not provide sponsorship. We are an equal opportunity employer without regard to sex, race, color, religion, national origin, age, sexual orientation, political affiliation, veteran status or disability. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply. ABC will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. The selected candidate must pass a criminal background check. VA ABC is a Military-Friendly Employer, is V3 Certified, and embraces Diversity, Equity, and Inclusion For full consideration, all applicants must fully complete all sections of the online application. A resume will not substitute for an incomplete application. Applicants have rights under Federal Employment Laws: Family and Medical Leave Act (FMLA) Know Your Rights Poster; and Employee Polygraph Protection Act (EPPA)