Digital Marketing Manager, Frank Batten School Of Leadership And Public Policy

Digital Marketing Manager, Frank Batten School of Leadership and Public Policy

The Frank Batten School of Leadership and Public Policy at the University of Virginia seeks a Digital Marketing Manager. About UVA and the Batten School The University of Virginia (UVA), founded in 1819 by Thomas Jefferson, is a top-ranked public institution known for academic excellence, a vibrant community, and a commitment to leadership and service. The Frank Batten School of Leadership and Public Policy, established in 2007, prepares students to become principled, results-oriented leaders who can work across differences to solve society's most pressing challenges. By blending rigorous academics, innovative research, and real-world problem-solving, Batten equips graduates with the skills and vision to create positive change in the public and private sectors.

Position Overview The Digital Marketing Manager drives Batten's digital presence and ensures performance-focused execution across platforms. Reporting directly to the Executive Director of Marketing and Communications, this role uses data-driven insights to optimize engagement and reach. The manager partners with the Associate Director of Content to align digital campaigns with broader storytelling strategies, while maintaining ownership of digital strategy and day-to-day execution.

Key Responsibilities

• Report directly to the Executive Director of Marketing and Communications, serving as the school's digital marketing lead
• Manage and optimize Batten's website content, SEO, and analytics to increase visibility and enhance user experience
• Oversee day-to-day execution of social media, guided by the team's brand and storytelling strategy
• Lead paid and performance marketing campaigns to drive measurable growth in applications, engagement, and reputation
• Translate performance data into actionable insights and recommendations for the broader marketing and communications team
• Collaborate with UVA partners to ensure alignment of digital initiatives with institutional platforms and policies
• Other duties as assigned

Minimum Qualifications

• Bachelor's degree
• Minimum of three years of experience in digital marketing, including social media, SEO, paid media, or analytics

Preferred Qualifications

• Experience managing and executing social media campaigns across multiple platforms
• Strong skills in Google Analytics, SEO tools, Sprout, marketing automation, Monday.com, and WordPress
• Ability to interpret data and use insights to improve digital strategy and execution
• Experience in higher education, nonprofit, or mission-driven settings preferred

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. The anticipated hiring range is $60,000-$75,000, commensurate with education and experience. This is an exempt-level, benefited position. Learn more about UVA benefits. This position is based in Charlottesville, VA, and is eligible for a hybrid schedule of 3 days on grounds per week minimum, with additional on-site presence as needed, in accordance with UVA's remote work guidelines. To learn more about UVA and in the Charlottesville area, visit UVA Life and Embark CVA. Application review will begin October 13, 2025. Background checks will be conducted on all new hires prior to employment. This position will not consider candidates who require immigration sponsorship now or in the future.

How to Apply. Please apply online, by searching for requisition number R0077010. Complete an application with the following documents:

• Resume (required)
• Cover Letter (required)
• Portfolio of prior work (optional but encouraged)

Upload all materials into the resume submission field. You can submit multiple documents into this one field or combine them into one PDF. Applications without all required documents will not receive full consideration. Internal applicants: Apply through your Workday profile by searching "Find Jobs." Reference checks will be completed by UVA's third-party partner, SkillSurvey, during the final phase of the interview. Five references will be requested, with at least three responses required. For questions about the position, please contact Nicki Deuel, tav9rs@virginia.edu. For questions about the application process, please contact Jessica Russo, Senior Recruiter, sxv9zv@virginia.edu. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA's commitment to non-discrimination and equal opportunity employment.