Marketing Manager

Marketing Manager

Visa is seeking a Marketing Services Manager to lead the development, commercialization, and execution of integrated marketing strategies that drive business growth and client success across the region. This role is ideal for a highly collaborative, entrepreneurial, and commercially oriented marketer who thrives in ambiguity, challenges conventional approaches, and is excited about leveraging innovation, data, and AI to reimagine marketing effectiveness.

You will act as a strategic partner to internal teams and clients, blending creativity with analytical rigor to deliver measurable business outcomes. This is a unique opportunity to shape how modern marketing services are built, positioned, and scaled—combining strategy, data, performance marketing, emerging technologies, and strong cross-functional collaboration.

Essential Functions:

• Identify and develop commercial marketing opportunities across multiple client segments and new verticals, leveraging customer listening, pipeline insights, regional feedback, and evolving marketing trends to drive revenue growth.
• Design, package, and commercialize marketing solutions—from strategy to execution
• Partner closely with teams to support client conversations, pitch development, value propositions, and go-to-market strategies that position Visa Marketing Services as a growth driver.
• Lead high-impact strategic initiatives to accelerate Marketing Services growth, with a focus on priority areas such as AI in Marketing, scalable Marketing Strategy solutions, and the development of innovative and trend-driven capabilities aligned to client needs.
• Think beyond traditional marketing approaches—challenging the status quo and testing new ideas, channels, and technologies, including AI-powered tools, automation, and data-driven personalization.
• Translate consumer insights, data, and marketing trends into actionable, differentiated programs that deliver measurable business outcomes and ROI for clients.
• Collaborate with leadership teams to identify whitespace opportunities, build business cases, and develop new commercially viable marketing capabilities that advance our service offerings and drive growth to Marketing Services and our clients.
• Oversee creative and media agency partners, including brief development, Statements of Work, budgets, performance measurement, and optimization aligned to commercial objectives.
• Operate with a high degree of ownership, independence, and accountability, demonstrating an entrepreneurial, bringing initiative, ambition, and a sales-oriented mindset focused on building, testing, scaling, and monetizing solutions.
• Contribute to the strategic planning and commercial roadmap that positions Visa Marketing Services as the partner of choice for clients across priority industries and verticals.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications: 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD Preferred Qualifications: 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD Demonstrated strategic vision and creative thinking, with a track record of challenging the status quo and driving innovation and transformation in complex, ambiguous environments. Proven ability to launch, commercialize, and drive adoption of new marketing offerings or initiatives across large, matrixed organizations. Strong analytical skills, including evaluating business opportunities, assessing ROI, and leveraging insights to inform decisions. Proven ability to influence and align diverse, cross functional stakeholders, including senior leadership. Experience managing complex, multi stakeholder projects in fast paced environments. Highly organized, action-oriented, and able to manage multiple complex projects with quick follow-through. Entrepreneurial mindset—proactive, self-driven, comfortable with ambiguity, and motivated to build, test, learn, and scale. Curiosity about AI, innovation, and the future of marketing, with a willingness to experiment and continuously learn. Fluency in Spanish and English