Product Marketing Manager

Product Marketing Manager

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness, driving adoption, and accelerating growth—leveraging a full-funnel marketing approach. You'll work cross-functionally with Product, Growth, Creative, and Data teams to ensure consistent, compelling, and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native, data-informed, and highly experienced in B2C marketing tactics such as paid social, content marketing, lifecycle communications, and performance campaigns. Key responsibilities:

• Own the go-to-market plan for our B2C app launch, from positioning and messaging to campaign execution and performance analysis
• Develop and manage full-funnel marketing strategies—from awareness to retention—across paid, owned, and earned channels
• Collaborate closely with Product and UX teams to influence feature positioning, onboarding experience, and in-app engagement strategies
• Lead paid media campaigns (especially paid social and display), working with internal teams or agency partners to optimize performance
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting, creative messaging, and channel mix
• Partner with creative teams to brief, develop, and iterate on campaign assets that resonate with target users
• Track and report KPIs related to acquisition, conversion, and retention, and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications: 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD Preferred Qualifications:

• 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• 7 years of experience in B2C product or growth marketing, ideally within a startup, consumer app, or digital-first environment
• Demonstrated success in launching and scaling mobile apps or digital consumer product
• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
• Practical experience in paid social, content marketing, CRM or lifecycle campaigns, and SEO
• Solid understanding of digital channels, mobile user behavior, and user acquisition best practices
• Data-driven approach with strong analytical skills and a test-and-learn mindset
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.