Gestionnaire Du Marketing Numérique

Digital Marketing Manager

See if you are our next: DIGITAL MARKETING MANAGER

Working at Vision Group's head office is working for the North American leader in vision correction. It means being able to concretely contribute to the development of the company and support more than 12 brands and more than 70 clinics across Canada and the United States. It's about having the wind in your sails and getting things done as a team in a relaxed environment. And all of this, while benefiting from a teleworking formula adapted to each employee.

We are seeking a strategic and results-driven Digital Marketing Manager to lead our web strategy and drive performance through innovative digital initiatives. This role will oversee website management, SEO, CRO, and digital experience optimization for multiple brands such as LASIK MD, ensuring a seamless and engaging user experience while aligning web efforts with broader business objectives.

Join our team, where our Great Place to Work® certification represents our commitment to creating a supportive and inclusive culture for every member of our organization.

A look at your benefits:

• You have flexible hours because we recognize the need to balance work with life.
• You get 4 personal days for unforeseen events, 3 additional days during the Holiday season and every Friday afternoon off paid in July and August.
• You benefit from group insurance, including Telemedicine, an Employee Assistance Program, and an Employee Wellness Program.
• You have a group RRSP with an employer contribution and an annual performance bonus.
• You can benefit from a free LASIK surgery.
• You are a member of one of Canada's Best Managed Companies.

Your tasks at a glance:

• Web Strategy & User Experience
• Website Management & Optimization
• Analytics & Performance Measurement

A clear view of your assets:

• You have a bachelor's degree or equivalent in Marketing, Communications or related field with 5 to 8 years of experience in web strategy, website management, and digital optimization.
• You have strong understanding of UI/UX best practices, SEO, CRO, and web analytics.
• You have experience with CMS platforms, web personalization tools, and emerging digital technologies.
• Your ability to analyze web data and drive strategic insights to improve performance.
• Your strong leadership and cross-functional collaboration skills.
• Your familiarity with AI tools, and content strategy is a plus.
• You are fluent in French and can also communicate in English, enabling you to interact with unilingual English-speaking colleagues outside Quebec.

Your day-to-day will involve tools such as SEMrush, Google Search Console, Google Analytics, Google Tag Manager, Google Keyword Planner, Hotjar, and Asana to drive insights and execution.

From our point of view:

If you think you are the right candidate for this position and are ready to join a passionate and dedicated team, apply now.