The Marketing Associate supports the hospital's strategic goals by working closely with the Executive Vice President of Business Development and Foundation and the Digital Marketing Specialist. Responsibilities include developing and executing marketing messages regarding services, providers, health education, and wellness. The Associate develops communication for promotional channels such such as newspapers, television, radio, and billboards. They collaborate with graphic designers to ensure content is current and correct. The role involves promoting, managing, and attending community events as required, and maintaining good rapport with outside vendors. The Associate also provides tactical input on message creation and delivery and leads the development and flawless execution of print campaigns. They assist in developing marketing plans to foster public interest and understanding, while ensuring all public information complies with hospital policies. The Associate interprets data to govern marketing decisions with the ultimate goal of positively impacting volumes, community perception, and staff engagement. Additionally, they assist with special events as needed, help foster attitudes of confidence and respect for the Hospital, and develop the Hospital's overall image. The Associate follows all policies and procedures as established by WGH for patient care and confidentiality, follows safe practices for handling toxic substances, infection control, and fire and safety procedures, and must have the working knowledge and skills necessary to provide service to customers of all ages.
Benefits Summary
We are proud to offer a comprehensive benefits package, including:
About Us
At Wabash General Hospital, we are dedicated to putting patients at the heart of everything we do. Guided by our motto, "people you know, helping people you love," we are committed to serving our community with care and compassion.
We offer services for all generations, striving to be the trusted healthcare destination throughout every stage of life. While we are honored to have received numerous awards recognizing our efforts to be the best, what truly sets us apart is the personalized experience we provide to our patients and their families.
Our compassionate and dedicated team is focused on delivering exceptional, individualized care to support patients and their loved ones every step of the way. Join us in making a meaningful impact in the lives of those we serve.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.