Senior Director, Product Marketing For Measurement Solutions – Walmart Connect

Senior Director, Product Marketing for Measurement Solutions – Walmart Connect

As the Senior Director of Product Marketing at Walmart Connect, you will own and scale a major product portfolio within one of our core solution areas — Brand Solutions, Performance Solutions, and Measurement Solutions. This role will lead product marketing for our Measurement Solutions product portfolio which helps advertisers deliver proof and precision with Walmart's first-party data, enabling advertisers to quantify true business outcomes — from awareness to ROAS — with transparency and confidence. You'll define the go-to-market vision, drive adoption, and ensure the success of products that connect advertisers to Walmart's 150 million weekly customers across our omnichannel ecosystem. You'll lead a team of product marketers focused on launch and adoption, guiding how Walmart Connect's products are positioned, communicated, and embraced by customers. Reporting to the Group Director of Product Marketing, you will play a pivotal role in translating product innovation into measurable business growth.

What You'll Do

Own a Major Solution Portfolio

• Lead product marketing for your designated solution area — setting strategic marketing priorities, positioning, and adoption goals.
• Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
• Translate product capabilities into clear, customer-facing narratives that demonstrate value and impact.

Drive Launch & Adoption Excellence

• Develop and execute go-to-market (GTM) strategies and launch plans for key products in your portfolio.
• Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
• Identify adoption blockers, create feedback loops with Product and Sales, and implement data-backed plans to accelerate engagement and retention.

Build and Lead a High-Performing Team

• Manage a team of Product Marketing Directors and Managers focused on your solution area.
• Foster a culture grounded on adoption, storytelling, and performance.
• Mentor team members, elevate talent density, and build clear career pathways consistent with Walmart Connect's goals.

Champion Market & Customer Insight

• Serve as the subject-matter expert for your solution area — influencing product development and sales enablement with deep market insight.
• Partner with Business Marketing, Creative, Comms, and Learning teams to tell compelling stories that drive education and adoption across audiences.
• Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.

Measure, Optimize, and Scale

• Define success metrics focused on product adoption, usage, and revenue contribution.
• Apply a data-driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
• Build scalable systems and processes that enable the PMM function to operate with speed and precision.

What You'll Bring

• 12+ years of experience in product marketing, ideally in adtech, martech, or digital media.
• Proven ability to lead teams and own a complex product portfolio end-to-end — from strategy through adoption.
• Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise-level advertising products.
• Strong communicator and storyteller with an ability to influence executives and cross-functional partners.
• Analytical mindset with fluency in data-driven decision-making and performance measurement.
• Passion for building teams, systems, and playbooks that drive repeatable excellence.

Minimum Qualifications

Option 1: Bachelors degree in marketing, business administration, or related area and 6 years' experience in marketing, business administration, or related area. Option 2: 9 years' experience in marketing, business administration, or related area.

Preferred Qualifications

Masters: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.