Senior Manager, Marketing Planning And Strategy - Personalization And Activation

Senior Manager, Marketing Planning And Strategy - Personalization and Activation

We are seeking a results-oriented Senior Manager of Personalization Strategy to lead the hands-on execution and optimization of our member-centric personalization initiatives. In this role, you will bridge the gap between high-level strategy and daily execution, focusing on driving high-value actions (HVAs) and increasing member retention across the entire Sam's Club ecosystem—including in-club, digital/site, and CRM channels. The ideal candidate is a testing powerhouse who understands how to feed smart inputs into our personalization engines to create a more relevant, seamless experience for our members.

Key Responsibilities

Drive Testing & Incremental Growth

• Design and execute a robust testing roadmap focused on identifying and scaling high-value actions that drive long-term member retention.
• Execute seamless personalization tactics across multiple touchpoints, including in-club experiences, web/app interfaces, and CRM/Email marketing.
• Standardize workflows and intake processes for launching personalization campaigns, ensuring high-quality execution with minimal friction.
• Lead the "test-and-learn" culture, transitioning successful pilot programs into scalable, "always-on" personalization tactics across the business.
• Identify smart data inputs and behavioral signals to feed into personalization models, ensuring our engines are optimized for member relevance and business impact.

• Partner with Marketing Automation teams to scale successful tests into automated, multi-channel member experiences.
• Collaborate with business partners to understand specific needs in different areas, ensuring personalization supports across the organization and roadmaps are aligned.

Strategic Measurement & Influence

• Partner with Analytics to quantify the lift in retention and incremental revenue generated by personalization efforts.
• Translate complex performance data into actionable insights for leadership, highlighting which tactics are successfully feeding the personalization engine.
• Serve as a key leader in training and enablement, building institutional knowledge and promoting best practices for personalization tools across the organization.

You'll Sweep Us Off Your Feet If:

• You are a Testing Expert: You have a proven track record of running sophisticated tests that lead to measurable shifts in consumer behavior.
• You Understand Customer Lifecycle: You understand that personalization is a long-term play for loyalty, connecting initiatives to broader business goals.
• You are Tactically Versatile: You are equally comfortable discussing CRM email triggers, on-site product recommendations, and in-club digital engagement.
• You are a Master Translator: You can take data science outputs and "translate" them into clear marketing tactics that drive value.
• You are Resourceful: You have a "roll up your sleeves" mentality and can navigate ambiguity to find solutions in a fast-paced environment.

Minimum Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: 5+ years of experience in digital marketing, CRM, or eCommerce, with a heavy emphasis on testing and optimization.
• Technical Fluency: Familiarity with the tools used to power personalization, such as CDPs, marketing automation platforms, and analytics dashboards.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

-Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00 - $180,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.