(USA) Senior Manager, Marketing Planning And Strategy

Senior Manager – Marketing Planning and Strategy

The Senior Manager – Marketing Planning and Strategy will be a pivotal role for the continued growth of Sam's Club. You will be a business owner for local marketing campaigns, developing campaign strategy, driving membership acquisition, and ensuring a successful market entry, delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sam's Club Marketing, you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams. No day is the same, so flexibility and the ability to think on your feet, find solutions and break down barriers is paramount.

What you'll do:

• Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market's unique characteristics.
• Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
• Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
• Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
• Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
• Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations.
• Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
• Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
• Understanding of store design and layout: Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers.
• Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.

What you'll bring:

• Proven track record in event marketing, strategic planning, and member acquisition.
• Experience in direct or indirect retail marketing, including brand management; online/offline marketing; and managing vendor contracts and relationships.
• Strong communication and project management skills: Effective communication and project management skills are essential for coordinating with cross-functional teams, including legal, real estate, construction, and store operations, to ensure timely and successful new club openings.
• Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go to market strategy.
• Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes.
• You understand key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV and media integrations, and how they work together to create a cohesive campaign message.
• Ability to work in a fast-paced environment, with the ability to prioritize tasks and meet deadlines.
• Resourceful, self-starter with the ability to track down answers and resolve issues.
• Proven track record of success in developing and implementing effective local marketing campaigns and strategies.
• Strong analytical and problem-solving skills, with the ability to track and measure the success of local marketing campaigns.

Equal Opportunity Employer

Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Who We Are

As a most unique and forward-thinking retail employer, Sam's Club helps our members live better by providing them great value on the things they need — both for their businesses and their homes. Our clubs give members access to a wide selection of large-volume items at value prices. Each week, our more than 100,000 associates serve our members – in clubs, online and through mobile devices – across the U.S. and Puerto Rico. Working at Sam's Club means working behind the scenes of a unique retail operation. The decisions to best serve our members have a profound impact on millions of people. We look for people who can think creatively, make smart decisions, and anticipate future trends in retailing.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners. Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center. Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while being welcoming of all people.