(USA) Senior Manager, Marketing Planning And Strategy

Senior Manager, Marketing Planning And Strategy

The Lead Producer will be responsible for executing omni-channel campaigns and programs for Walmart Connect (WMC). This complex, cross-functional role is responsible for project management and implementation of campaigns that span the Walmart ecosystem. This role reports to the Creative Solutions Director and collaborates with the Lead Creative Strategist and the Art Director to support a specific strategic business unit. They will also partner with WMC cross-functional teams to help deliver high-impact marketing and advertising solutions for clients.

The ideal candidate is an inspiring leader and people manager who can set a vision and lead people through change. They are collaborative, creative and highly organized who can oversee multiple campaigns concurrently for a specific vertical channel. They will play a crucial role in bringing customized programs to life, ultimately driving revenue and meeting the needs of advertisers and customers.

Key Responsibilities:

• Leads and inspires a team of producers to collectively oversee and execute creative and marketing projects.
• Leads and manages multiple creative projects, engaging directly with business partners, and across the vertical team.
• Builds and maintains healthy professional relationships, possesses strong business acumen and project management skills, and can triage, delegate, and support tasks for fast-moving initiatives.
• Thrives in ambiguity, constantly pivoting, adapting, and adjusting.
• Requires strong critical thinking skills to manage and support the team effectively through change.
• Manages the lifecycle of complex cross-functional programs and initiatives in a fast-paced environment.
• Analyzes creative data to determine capacity and scope across the team.
• Helps to execute innovative ideas, campaigns and programs in partnership with their SBU team and cross-functional stakeholders.
• Takes an active role in management approvals, execution, and measurement of campaigns and programs.
• Demonstrates a spirit of partnership, collaboration, and operational agility and excellence.

Position Requirements:

• Bachelor's degree in Marketing, Design Creative Writing, Advertising, Fine Arts, or related field.
• 8+ years' experience in project management experience in marketing, agency, e-commerce, advertising media, or related field.
• Experience in leading a highly productive project management team.
• Exceptionally strong organizational skills and excels at attention to detail.
• Highly collaborative and strong relationship-building skills. Ability to work with a variety of people in various disciplines. Enjoys working with others and collaborating with a positive attitude.
• Understanding of shopper marketing, account management, and retail media or digital media landscape.
• Ability to identify risks and dependencies, define schedules, and work independently.
• Must have experience within the Workfront tool

Minimum Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications:

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location:

702 Sw 8th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.