(USA) Senior Manager, Marketing Planning And Strategy

Senior Manager, Marketing Planning And Strategy

Multiple locations

Hoboken, NJ: $108,000 - $216,000/yr

San Bruno, CA: $117,000 - $234,000/yr

Regular/ Permanent

Salaried

Position Summary

The Senior Manager, Content Innovation leads the evolution of how content is created, scaled, and activated across Walmart Connect. This role is responsible for identifying, piloting, and operationalizing new tools, technologies, and frameworks—particularly AI-driven solutions—that increase speed, personalization, and efficiency while maintaining brand integrity. This leader works at the intersection of content strategy, technology, and operations, partnering closely with vertical, industry, sales enablement, legal, and systems teams to bring innovation into everyday workflows.

Key Responsibilities

Content Innovation Strategy

• Define and own the content innovation roadmap in alignment with Walmart Connect business priorities.
• Identify opportunities where AI, automation, or new content models can unlock scale and efficiency.
• Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable.

AI & Emerging Technology Enablement

• Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights.
• Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance.
• Translate complex technology concepts into practical, usable workflows for content and sales teams.

Modular & Scalable Content Frameworks

• Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams.
• Enable "build once, personalize many" approaches that reduce duplication and improve reuse.

Experimentation & Pilot Programs

• Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences.
• Define success metrics, gather feedback, and determine go-forward recommendations.
• Scale successful pilots into core operating models in partnership with Systems.

Cross-Functional Partnership

• Collaborate with Systems to integrate innovation into platforms like Seismic.
• Partner with Vertical, Industry, Sales, and Marketing leaders to ensure innovations address real business needs.
• Act as a thought partner and advisor on the future of content enablement at Walmart Connect.

Measurement & Impact

• Define KPIs to measure adoption, productivity gains, time-to-market improvements, and content effectiveness.
• Use data and insights to refine the innovation roadmap and prioritize investments.

Qualifications

• 8–10+ years of experience in content strategy, innovation, marketing operations, or digital transformation.
• Demonstrated experience leading AI or automation initiatives in a content or enablement environment.
• Strong understanding of content workflows, governance, and enterprise brand considerations.
• Proven ability to lead experimentation and translate pilots into scalable solutions.
• Excellent stakeholder management and executive communication skills.

Minimum Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location: 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.