(USA) Senior Manager, Marketing Planning And Strategy

Senior Manager, Marketing Planning And Strategy

The Creative Strategist will be responsible for developing compelling omnichannel creative strategies for brands that align with business objectives. The Strategist is a talented storyteller with a pulse on advertising trends and impacts and can create effective narratives for multiple audiences. In partnership with the Art Director team, they will create unique, custom and high-impact marketing and creative solutions for Walmart Connect advertisers, collaborating across Walmart Connect and with Enterprise Marketing, Site Merchants, and Retail Marketing.

The ideal candidate is a strong marketing strategist, business writer and visual presenter who can work in multiple mediums. The candidate is a collaborative creative professional who can craft effective frameworks, compelling case studies, and persuasive storylines, and is passionate about leading a team. This role is right for you if you have expertise in building and maintaining strong business relationships, possess a unique ability to translate data into actionable insights, have sound project management skills, and are equally passionate about planning and execution of ideas.

Key Responsibilities:

• Develop innovative and forward-thinking marketing and creative solutions for Walmart Connect advertisers inspired by collaborative creative thought leadership.
• Actively engage in cross-functional planning sessions with product, strategy, marketing, and sales to develop, execute, and optimize actionable, results-oriented category and supplier-specific media and marketing strategies.
• Develop and execute creative strategies for top brands, aligning with marketing and business objectives.
• Lead and inspire a team of creative professionals.
• Curate, author and amplify creative narratives across the organization.
• Oversee multiple projects concurrently in a fast-paced environment.
• Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback.
• Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmart's supplier advertising initiatives and Walmart's own customer messaging.
• Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, cross-category solutions, seasonal, site experience and product teams.

Position Requirements:

• 8+ years of marketing or creative experience especially in digital media and marketing in the multi-brand retail industry, or at tech platforms, ad agencies, brands, or media companies.
• College degree - BA or BFA preferred in Marketing, Design or Advertising.
• Creative and strategic marketer with the talent to conceptualize novel ideas and innovative approaches to work.
• Demonstrated expertise developing and executing customer-facing communications and reports.
• Deep understanding of current digital and social trends and the competitive landscape.
• Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations.
• The drive to excel and succeed, coupled with self-motivation and effective project management skills, are essential.
• Excellent communication & presentation skills, both written and verbal.

Minimum Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications:

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration