(USA) Senior Manager, Marketing Planning And Strategy

Senior Manager, Marketing Planning And Strategy

At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.

We’re looking for a Senior Manager, Industry Marketing who can shape Walmart Connect’s most influential moments — from industry tentpoles to Walmart Connect signature events.

In this role, you will translate Walmart Connect’s strategy into immersive, high-impact experiences that inspire advertisers, partners, and people. You’ll blend strategic insight with operational excellence—crafting events that not only look extraordinary, but also deepen relationships, elevate our story, and drive business results.

This is a role for a builder, a storyteller, and a master organizer who thrives at the intersection of creativity, collaboration, and flawless execution.

Job Responsibilities

• Own the strategic planning and execution of Walmart Connect’s full portfolio of internal and/or external events.
• Define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
• Manage and develop two Industry Marketing Managers, fostering collaboration, elevating capabilities, and ensuring consistent excellence across all event workstreams.
• Present event strategies, concepts, and plans to senior stakeholders for alignment and approval.
• Build and manage cross-functional timelines, workflows, kick-offs, and stakeholder planning processes.
• Partner closely with Sales, Marketing, Communications, Product Marketing, Media Insights, Executive leadership and more to ensure programming, storytelling, and experience design support strategic priorities.
• Collaborate with Brand & Content Strategy and Creative teams to develop cohesive, narrative-driven event experiences and maintain consistent brand identity across all stages, activations, collateral, and digital touchpoints.
• Lead venue sourcing, site visits, vendor evaluation, negotiation, and contract management across production, A/V, F&B, décor, and logistics.
• Oversee registration, attendee management, rooming lists, itineraries, and all on-site operations.
• Serve as the on-site captain — guiding vendors, supporting leadership, welcoming guests, and resolving issues in real time.
• Lead post-event surveys, reporting, and performance insights to measure impact.
• Oversee budget management, vendor payments, and reconciliation.
• Document learnings and identify opportunities to innovate, streamline, and enhance future experiences.
• Always act in accordance with Walmart values and our everyday low-cost ethos.

Requirements

• 10+ years in Industry Marketing, event strategy, or large-scale event production.
• Proven success leading executive-level and client-facing events.
• Experience in media, advertising, retail media, or technology.
• Ability to translate business insights into compelling experience-led strategies.
• Strong vendor and budget management capabilities.
• Exceptional storytelling, communication, and project management skills.
• Comfortable operating in a fast-paced, highly collaborative environment.
• Ability to build trust across cross-functional teams.
• Willingness to travel for on-site execution.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Track record of leading marquee events from concept → creative → execution.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $108,000.00 - $216,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock

Minimum Qualifications

Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.

Preferred Qualifications

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.