Marketing Program Manager, Project Aria

Marketing Program Manager for Project Aria

We're looking for a Marketing Program Manager to lead and coordinate marketing execution for Project Aria—a pioneering research device program shaping the future of AI and robotics. This role will bridge strategy and execution, owning go-to-market planning, managing field activations, leading community engagement, and optimizing digital channels to support research partner engagement. You will lead a vendor team that supports this execution. In addition, you'll work cross-functionally with product, research, ops, legal, and design teams to bring Aria into the world with intention and impact.

Required Skills:

• Marketing Program Manager, Project Aria
• Lead go-to-market planning and end-to-end program execution for Project Aria across field operations, digital experiences and partner enablement
• Manage device rollout logistics, on-site activations, and field experiences to ensure a seamless touchpoint for research partners
• Build and grow the Aria community through thoughtful programming, communication, and support touchpoints
• Lead vendor teams to ensure high quality execution
• Collaborate with internal stakeholders across research, hardware, software, legal, and design to align program activities with roadmap and strategic priorities
• Monitor and report on marketing performance and community engagement metrics
• Identify areas for optimization
• Help shape the narrative of Project Aria through storytelling that bridges research and real-world impact

Minimum Qualifications:

• 6+ years of experience in marketing program management or GTM roles for technology, hardware, or research products
• Proven track record of managing community initiatives or engagement programs
• Experience managing vendor teams or external agency partners
• Experience in cross-functional communication and organizational skills
• Experience working in ambiguous environments
• Familiarity with tooling and operations platforms to support field or partner-facing workflows

Preferred Qualifications:

• Experience in early-stage product marketing or working with emerging technologies (Augmented Reality/Virtual Reality, wearable tech)
• Background in research or developer marketing, community building, or research collaboration

Public Compensation: $150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.