Batteries Segment Marketing Manager

Batteries Segment Marketing Manager

As the Batteries Segment Marketing Manager, you will be responsible for establishing and executing the strategic growth plan for the TA Instruments division across the global organization. This role reports to the Sr. Manager, Segment Marketing and works cross-functionally with Global & Regional Marketing, Research, Product Management, and Sales teams to drive marketing initiatives, commercialization activities, and new product development.

The position will primarily focus on the Batteries end-market segment, including Lithium-ion technologies and emerging innovations such as solid-state electrolytes/batteries, dry-electrode processing, and non-Li-ion chemistries.

Responsibilities

Marketing Leadership

• Develop the marketing campaign strategy for the Batteries segment in collaboration with Global and Regional Marketing teams.
• Partner with Global Applications teams to develop and update relevant application examples that support marketing campaigns.
• Support Product Management and Marketing teams to ensure successful commercialization of new product releases and campaigns.
• Support Sales teams with business planning and customer engagement across startups, gigafactories, and research institutions.

Strategic Growth Planning

• Build and manage the strategic growth plan for the Batteries segment using strong market knowledge, emerging trends, and competitive insights.
• Lead Voice-of-Customer (VOC) activities and synthesize findings into actionable insights for research, product roadmaps, and marketing campaigns.
• Conduct macro-market assessments across key regions, quantify market size, and estimate growth rates.
• Identify Key Opinion Leaders (KOLs) and develop scientific thought-leadership partnerships.
• Identify potential commercial relationships and business development opportunities to support revenue growth.

New Product Development

• Prioritize and articulate customer needs to initiate research and development projects in collaboration with Research and Product Management.
• Assess market opportunity (TAM, SAM, SOM) for new research and product development initiatives based on VOC, market trends, and competitive landscape.
• Support Research and Product Management teams in validating market opportunities and defining customer requirements for new projects.

Qualifications

• BS in Science or Engineering field required; advanced degrees preferred (MBA, M.S/ Ph.D. in Chemistry, Chemical Engineering, Materials Science or related fields)
• 5+ years experience in the batteries research or supply chain (e.g., cathode/ electrolyte chemistries, slurry formulation and optimization, electrode scaleup, etc.)
• Prior experience with analytical instrumentation such as thermal analysis, rheology, or related techniques is desirable
• Business/ strategy development experience within the Batteries industry or adjacent fields
• Strong strategic thinking and planning skills with the ability to lead projects from concept to execution
• Strong analytical and data interpretation skills with the ability to adjust strategies based on market and performance insights
• Ability to effectively influence at the executive level and within peer group
• Effective interpersonal, collaboration & networking skills
• Fluency in Chinese, Korean, or Japanese is desirable to support APAC region

Company Description

Waters Corporation (NYSE:WAT) is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years. Our Company helps ensure the efficacy of medicines, the safety of food and the purity of water, and the quality and sustainability of products used every day. In over 100 countries, our 7,600+ passionate employees collaborate with customers in laboratories, manufacturing sites, and hospitals to accelerate the benefits of pioneering science.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Key Words

#TAI #batteries