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Marketing Data & Performance Ops Specialist - Remote Eligible
Own the marketing data infrastructure and reporting to optimize paid media performance
Mid-Level
12 hours agoBe an early applicant
Weave
Provides a unified communications and payments platform helping local service businesses manage calls, texts, scheduling, and billing in one system.
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Marketing Performance Operations Specialist
The Marketing Performance Operations Specialist supports the demand generation team by managing paid media reporting, attribution, tracking implementation, and marketing data systems.
This role ensures campaign performance is accurately measured and provides actionable insights that help the paid media team optimize budgets and improve lead generation outcomes.
This position will be remote
Reports to: Head of Growth
What You Will Own
- Build and maintain paid media performance dashboards
- Monitor marketing attribution and conversion tracking accuracy
- Connect advertising platforms with internal data systems such as Salesforce and analytics tools
- Prepare weekly and monthly performance reporting for marketing leadership
- Assist with campaign tagging, tracking parameters, and data hygiene
- Identify trends and performance insights across channels
- Support budget pacing and forecasting models
- Assist with campaign experiment analysis and reporting
What You Will Need to Accomplish the Job
- 4+ years experience in marketing analytics, marketing ops, or performance marketing reporting
- Experience working with Google Analytics, advertising platform reporting, SQL and BI reporting tools (Snowflake preferred)
- Strong Excel / spreadsheet skills
- Familiarity with marketing attribution and conversion tracking - specifically incrementality studies.
- Experience with Salesforce reporting
- Experience with BI tools such as Sigma, Looker, or Tableau
- Familiarity with marketing automation platforms
What Will Make Us Love You
- Data and results driven
- Fast but thorough
- Building for scale
- Brings industry best practices to the team and levels up the team
About Weave
Provides a unified communications and payments platform helping local service businesses manage calls, texts, scheduling, and billing in one system.