Email Marketing Producer

Email Marketing Producer

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

The Email Marketing Producer will be responsible for supporting email campaign execution in support of Medscape's CME & Education initiatives. The Email Marketing Producer is expected to triage email marketing requests by confirming intake requirements, building, QAing, scheduling and launch campaigns as well as provide post-deployment monitoring as needed. The candidate may also assist in building solutions to increase the level of quality and productivity within the Medscape Education email department. The role requires a general understanding in the areas of email marketing best practices as well as a deeper understanding of all aspects of technical production support (content/dynamic content creation, audience segmentation, automation configuration, etc).

Roles and Responsibilities

• The Digital Email Producer position will be responsible for the successful production, management, and deployment of email products and completing associated tasks with internal project tracking tools.
• Review campaign intake tickets and confirm campaign requirements and information are complete
• Manage audience and segment creation using imports, filters or queries
• Manage the end-to-end QA & UAT process
• Attend daily meetings with internal team members to understand blockers and priorities.
• Understanding email capabilities and current processes to identify gaps, optimization opportunities and potential risks
• Expectation may include hands-on development of re-usable, scalable and automated solutions to increase efficiency and productivity
• Maintain a thorough understanding of existing and new product capabilities
• Create documentation outlining day-to-day email product processes
• They must have a proven ability to meet deadlines, while being proactive and detail oriented
• Work closely with internal departments in the creation and implementation of email campaigns

Position Requirements

• BS Degree or relevant equivalent degree
• 2+ years experience with an enterprise-level Email Service Provider tool; Salesforce Marketing Cloud (ExactTarget) experience a plus
• Experience with Ampscript & SQL queries
• Extensive understanding of email best practices
• Experience with creating audiences through various segmentation tools (queries, filters, etc.)
• Strong organizational, operational, analytical, and project management skills
• Experience using web based project management tools (e.g. JIRA, YouTrack)
• Proven success in working both independently as well as with cross-functional teams
• Strong adherence to process documentation and good eye for detail
• Ability to quickly identify and address operational and process issues and escalate to leadership