Principal Product Designer, Hybrid

Principal Product Designer

Principal Product Designer (Hybrid - 2 to 3 days onsite per week in Austin, TX)

Weedmaps is seeking a highly creative, visionary Product Designer to help define the future of our mobile experience. As a Lead, Staff, or Principal Product Designer, you'll play a pivotal role in modernizing and reimagining the Weedmaps app — bringing it into the next generation of mobile design and social commerce.

You'll craft experiences that bridge utility and culture, blending marketplace, e-commerce, and social interaction models in ways that inspire discovery, trust, and engagement. From helping people find local retailers and deals, to shaping how consumers and brands connect in a vibrant community — your work will directly influence how millions experience cannabis digitally.

The impact you'll make:

• Lead end-to-end mobile design across iOS and Android — from insight to execution — with a focus on performance, delight, and forward-looking interaction design.
• Drive the modernization of the Weedmaps app by introducing cutting-edge mobile design paradigms and interaction models rooted in today's top consumer products.
• Translate strategy into deeply engaging experiences across discovery, browsing, ordering, personalization, and social connection.
• Partner closely with Product, Engineering, and Brand leadership to define a cohesive design language and elevate our visual and interaction standards.
• Use motion, micro-interactions, and system-level design thinking to bring our mobile ecosystem to life.
• Build, refine, and expand our mobile design system to ensure scalability and craft excellence.
• Mentor designers, shape creative direction, and elevate the quality of design across the organization.

What you've accomplished:

• 10+ years of product design experience, with significant focus on native mobile applications. Proven success designing and shipping large-scale experiences in marketplace, e-commerce, or social network products — ideally from companies like TikTok, TikTok Shop, DoorDash, Uber, UberEats, Instacart, Pinterest, or similar.
• Mastery of modern mobile interaction patterns — from gestural navigation, feed-based discovery, and personalized surfaces to seamless transactional flows.
• Strong sense of visual craft, motion, and interaction design — with an instinct for creating fresh, intuitive, and emotionally resonant user experiences.
• Ability to drive ambiguous initiatives, set design direction, and influence product strategy at the executive level.
• Deep understanding of consumer psychology, trust design, and behavioral patterns in mobile commerce ecosystems.
• A collaborative mindset and passion for building products that feel alive, social, and future-forward.

Bonus points:

• Experience designing creator or influencer tools, social feeds, or content discovery experiences that connect communities and brands.
• Familiarity with personalization algorithms, AI-assisted recommendations, or content-driven marketplaces.
• Passion for the evolving cannabis consumer landscape and curiosity for how design can help normalize and elevate the category.

What success looks like:

• You redefine the Weedmaps mobile experience as the standard for next-generation commerce and culture.
• You elevate the craft of interaction design across every team touchpoint.
• You inspire creativity across the org and set a new benchmark for how mobile design can feel alive, social, and intuitive.

Why you'll love it here:

• You'll have a chance to shape the next evolution of Weedmaps, redefining how consumers explore and connect through design.
• A culture that values creativity, experimentation, and growth. Competitive compensation and generous benefits.
• The opportunity to bring the future of social commerce to life for millions of users.

The base pay range for this position is $184,000.00- $225,000.00 per year

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D
• Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave
• Generous PTO and company holidays