Marketing Operations Specialist

Marketing Operations Specialist

As a Marketing Operations Specialist, you'll play a critical role in enabling marketing and corporate communications capabilities across the organization. You will support the operational backbone of the Marketing function, bringing together processes, technology, and performance metrics to ensure efficiency, alignment, and continuous improvement. This role is highly collaborative, working across business and technology teams to identify capability gaps, inform business cases, and help guide implementation efforts that enable high-performing, insight-driven marketing. From process development and system enhancements to technical issue resolution and roadmap execution, you'll be instrumental in driving measurable value for our marketing and communications ecosystem.

Ideal candidates are proactive, possess strong problem-solving and critical-thinking capabilities, and have a knack for turning complex details into understandable business cases. You are curious, agile-minded, and understand how to define and demonstrate business value. You bring structure to ambiguity, communicate clearly with diverse stakeholders, and are energized by collaboration. If you are someone who loves making things work more efficiently, believes in the power of marketing to drive impact, and enjoys being part of a team that continuously learns and improves, we would love to hear from you!

Qualifications

Required:

• Bachelor's degree in related field or direct and equivalent experience.
• 3+ years of experience in marketing and MarTech, systems administration, or related experience.
• Technical aptitude to learn new software quickly. Adobe Experience Cloud preferred.
• Experience combining technical expertise with knowledge of operational business processes, system monitoring tools, troubleshooting, and performance governance.
• Experience in workflow management or process development of business applications or systems. Ability to apply an understanding of agile methodology and utilize agile principles to benefit the organization.
• Strong critical thinking and problem-solving skills. Ability to analyze information and evaluate complex workflows, data, and systems. Strong attention to detail.
• Ability to identify issues or inconsistencies; obtains relevant information, relates and compares data from different sources and identifies alternative solutions.
• Skilled in agile processes and principles, including documentation of features, user stories, and acceptance criteria. Familiar with principles of product development flow. Demonstrated ability to communicate how requirements and user stories align to business strategy.
• Familiarity with regulatory standards, accreditation standards, or guidelines including interpretation of technical specifications for data file and system upgrades
• Excellent verbal and written communication skills, to both technical and non-technical audiences; can translate concepts clearly and concisely to individuals and groups.
• Ability to collaborate with internal and external stakeholders/vendors, demonstrated through successful building of rapport, trust and established relationships.
• Ability to partner with different business and technical areas of the company.
• Proactive, self-starter with effective time management skills.
• Results oriented and successful at managing changing, conflicting/multiple priorities.

Preferred:

• Experience working in a health insurance or healthcare-related marketing environment or other highly regulated industries.
• Experience working in an agile operating model, fostering an agile mindset, and contributing to product optimizations and outcomes.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at careers@wellmark.com.