Growth Marketing Director

Growth Marketing Director

Wizard is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust.

The Role

As the Consumer Marketing Lead you will be responsible for defining and executing the strategy to build our brand and drive usage of Wizard. This is a pivotal role in our growth and you will play a critical part in setting the foundation. You'll work closely with our CEO and cross functional teams to develop impactful initiatives that resonate with our users. You will be a hands-on leader in a small fast moving startup and balance broad strategic thinking with the ability to dive deep and execute quickly.

Key Responsibilities:

• Lead consumer marketing strategy: Develop and execute the overall consumer marketing strategy focused on building the brand, driving user acquisition and increasing consumer engagement
• Understand our users: Deeply understanding Wizard's target audience, identifying and segmenting consumers based on their needs, behaviors and shopping habits. Create tailored marketing strategies and campaigns based on this.
• Create and manage campaigns: Create tailored marketing strategies and campaigns based on your understanding of our users. Collaborate with brand, design and product teams to develop creative content and messaging for activations.
• Drive consumer engagement: Develop and oversee engagement programs like the Wizard Insiders Program, ambassador programs or other community led initiatives to drive word of mouth and long term loyalty.
• Agency and resource management: Be the point person to determine when to scale efforts through agencies or contractors. Lead the coordination of external resources to complement internal initiatives.
• Measure and optimize: Own the tracking and reporting of marketing KPIs and ensure all campaigns are measured, analyzed and optimized for impact.

You

• Seasoned marketing professional with 7-10 years experience in marketing consumer products in the e-commerce space. AI agent experience is a huge plus.
• Demonstrated ability to drive from strategy to developing creative to execution on fast-moving projects
• Strong execution skills and an eye for detail
• Ability to thrive in a small, agile team with a strong sense of initiative and ownership

The expected salary for this role is $182,000 - $208,000 depending on skills and experiences.