Marketing Communications Manager

Marketing Communications Manager

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world.

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an "enterprise startup to bet your career on", Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world, Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America, and Quartz ranked us the #1 best company for remote workers.

Responsibilities

As the Marketing Communications Manager for Japan, you will drive the planning, execution, and optimization of marketing communications to build brand awareness, create thought leadership, generate leads, and support business growth. You will work closely with APJ and global marketing teams, sales, and partners to deliver impactful campaigns tailored to the Japanese market.

In this role, you will also be responsible to:

• Develop and execute marketing communications strategies for Japan, including messaging development, branding campaign, customer stories, contents transcreation, content marketing, media messaging, press releases, public relations, media relations, analyst relations, social media, web contents, and corporate messaging.
• Localize global marketing assets and messaging to ensure cultural and market relevance.
• Manage communication channels (PR, Media, Analyst, web, social, corporate materials) and optimize for engagement and conversion.
• Plan and execute online and offline event contents (webinars, tradeshows, partner events) to drive thought leadership, awareness and brand engagement.
• Collaborate with sales and partners to align marketing activities with business goals.
• Analyze branding and campaign performance and provide actionable insights to improve ROI.
• Manage external agencies and vendors as needed.
• Ensure brand consistency across all communications and touchpoints.

Requirements Qualifications / Experience / Technical Skills

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in marketing communications, preferably in B2B SaaS or technology.
• Proven track record of running successful communications output in Japanese.
• Strong understanding of Japanese communications channels, communication programs, media landscape, and customer behavior.
• Experience with digital marketing channels, content creation tools, and analytics tools (e.g., figma, canva, sprout).
• Excellent project management and communication skills.
• Native-level Japanese and business-level English required.

Soft Skills / Personal Characteristics

• Experience working in a global or regional marketing team.
• Knowledge of low-code automation or SaaS industry.
• Ability to work independently and collaboratively in a fast-paced environment.

REQ ID: 2256