Marketing Manager, Lead Generation Management

Marketing Manager, Front End Lead Gen Operations

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

At Workday, we help the world's largest organizations adapt to what's next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we're serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work. The Digital Channels team at Workday leads organic search, organic social media & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

The Marketing Manager, Front End Lead Gen Operations owns the end-to-end workflows of Workday's global content syndication programs — driving qualified marketing leads and pipeline growth across target segments and regions. This role serves as the operational and strategic hub between media agencies, vendors, and regional marketing teams to ensure campaigns are flawlessly executed, optimized for performance, and aligned to Workday's demand generation goals.

The ideal candidate combines strong marketing operations experience (particularly in Salesforce and Marketo), campaign management expertise, and a data-driven approach to optimization and reporting.

Operations & Reporting:

• Lead all Salesforce campaign and ID creation requests, including sourcing and organizing all creative assets for promotion, the respective Salesforce field object inputs, and media buy details necessary for code creation and effective reporting.
• Integrate campaign build QA and lead flow testing processes end-to-end to ensure accurate setup and data capture within Salesforce and Marketo.
• Maintain documentation and process playbooks to ensure scalable, repeatable campaign execution standards.
• Management of lead flow strategies, ensuring that there is trackability of where leads are flowing into whether it's to a sales lead, email nurture, an AI based tool to qualify.
• Highlight gaps in follow-up or below benchmark engagement of leads and MQL's as they flow through the follow-up program. Align gaps to an internal process issue or external vendor quality.

Channel & Relationship Management:

• Act as the primary point of contact between the media agency, Integrate regional operations leads, and Workday Regional Marketing teams, ensuring alignment on content syndication strategy, targeting, and pacing requirements are met.
• Ensure all content assets, audience targeting details, and promotion parameters are.

Basic Qualifications:

• 3–5 years of experience in B2B demand generation, marketing operations, or digital campaign management, preferably in enterprise SaaS.
• Proven track record managing content syndication and lead generation programs from planning through reporting.
• Hands-on experience with Salesforce, Marketo, 6Sense Conversational E-mail and Integrate or similar lead management systems (operational experience required).
• Strong understanding of lead lifecycle management, data integration, and campaign attribution.
• Exceptional project management and stakeholder communication skills with the ability to manage multiple concurrent campaigns.
• Experience collaborating with external agencies and vendors in a fast-paced, global marketing environment.

Other Qualifications:

• Analytical and detail-oriented with experience managing reporting dashboards and pacing reports.

Workday Pay Transparency Statement: The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $110,400 USD - $165,600 USD Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD

Our Approach to Flexible Work: With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.