Principal, Marketing Operational Design Communications And Enablement

Principal Operational Design Communications And Enablement Manager

Workday is seeking a passionate and forward-thinking communications and enablement professional to be part of our Global Marketing Operational Design team. This role is a key part of the Strategy and Operations team within Marketing. Our team is responsible for designing and activating new ways of working that will drive Marketing's scale, speed, and impact. We redesign processes, optimize existing frameworks, and rethink our tools to set our global Marketing organization up for future success.

As Principal Operational Design Communications and Enablement Manager, you will focus on the communication and enablement of the new process and frameworks ensuring the successful implementation and adoption of new operational frameworks, processes, and tools across the Marketing organization. You will achieve this by developing and delivering impactful training programs, and crafting comprehensive communication plans and messages. By partnering with key stakeholders you will ensure these new processes are not just implemented but seamlessly embraced into their daily work.

• Communicate for impact: Build and manage a communications plan to ensure all impacted stakeholders are aware, prepared, and positive about upcoming changes. This will also include drafting and tailoring messages for diverse audiences at all levels.
• Collaborate and advise: Assess organizational readiness for new frameworks, identify potential risks, and provide proactive mitigation plans. Partner with leadership and cross-functional teams to align on initiatives, acting as a trusted advisor on the human factors critical to success.
• Develop tailored training: Develop and implement customized training programs that cater to various learning styles and business needs, ensuring effective knowledge transfer
• Build engaging content: In partnership with subject matter experts, build a library of training and support materials, including manuals, videos, interactive content, and e-learning modules.
• Deliver effective enablement: Conduct engaging live and virtual training sessions to guide teams through the successful use of processes, tools, and operational models in their day-to-day work.
• Create transparency and confidence: Produce clear, detailed, and accessible documentation for all new processes and standard methodologies, maintaining a centralized, easy-to-use knowledge base.
• Measure and optimize: Monitor adoption and engagement metrics, gather feedback directly from employees, and use these insights to continuously refine our programs and training efforts.

Basic Qualifications:

• 12+ years of experience as an Enablement Lead, Training Lead, or Transformation Lead, or in equivalent roles.
• Ability to enable change initiatives in a fast-paced, global environment.
• Excellent written and verbal communication skills with a focus on clarity and engagement.
• Experience in creating and delivering training content across multiple formats and regions.
• Strong project management skills and the ability to juggle multiple priorities, and drive plan from concept to completion.

Other Qualifications:

• Familiarity with marketing operations and technology ecosystems.
• Exposure to change management methodologies or relevant training (e.g., Prosci, ADKAR) is a plus.
• Experience in developing e-learning modules and using learning management systems.
• Analytical skills to measure training effectiveness and change adoption.

Our Approach to Flexible Work:

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.