Marketing Account Manager (B2C)

Management Role In Placemaking Team

A new exciting management role within Workman Activate's Placemaking team, delivering destination marketing and placemaking services.

The role will primarily focus on managing a varied number of Destination Marketing accounts, ranging from retail, mixed-use and commercial properties, delivering a 360 marketing service. The service specialises in delivering integrated marketing activity aimed at increasing footfall, dwell time and spend from customers. In addition, a key focus in enlivening spaces that connect each destination with their local communities and increasing satisfaction and retention levels of tenants. The role will require regular and direct communication with clients, internal property managers and onsite staff to organise, facilitate and deliver the properties marketing activities.

What Matters In The Role?

Building and maintaining close professional relationships with clients, tenants and colleagues is paramount to your success. This alongside your proven experience of managing multiple accounts, to deliver excellent outcomes for client's consumer marketing requirements, will be fundamental to succeeding in this role.

This role will primarily focus on developing and delivering the B2C marketing and events plan for retail and commercial properties. Working day to day on selected accounts this will include management of events, social media, web, digital, social value projects, budgeting and reporting. This role will also support the future growth of the service and placemaking consultancy projects.

You will need to have the ability to think outside the box and develop creative and innovative ideas.

You will be on hand to assist and review objectives for the Marketing Assistant(s), providing them with guidance to complete relevant tasks and develop their careers.

Managing multiple projects and working to different deadlines is essential.

Other duties will include:

• Lead on the preparation of each properties annual marketing plan and budgets
• Implement a robust activity planning process for each account, providing a clear plan and actions for the year ahead, for each account.
• Accountable for budget management on relevant schemes with the raising of purchase orders, or tracking payments where applicable
• Work with the Senior Account Manager, Place Marketing Manager and Placemaking Director in delivering specific elements of the teams placemaking consultancy work. Key themes of this work being Regeneration, Repurposing and Enlivenment.

What is Placemaking and Destination Marketing?

Activate deliver Placemaking and Destination Marketing services that support assets to attract and retain customers.

By using customer and stakeholder feedback to generate a common vision, the Activate team creates places which enable innovation, enterprise and that support local economies and the wider community.

They deliver viable placemaking solutions that regenerate, repurpose and enliven destinations, with the marketing service focused on driving footfall, sales and dwell time to each property.

Salary Band: £35,000 to £40,000

Location: London

What We Expect From You

A proactive, practical, and positive approach to work is required.

Excellent and professional communication skills with the ability to build gravitas amongst clients is also paramount.

An enthusiastic team player

Ability to use your initiative and work autonomously is important to deliver tangible results.

Passionate about events and marketing is essential.

Why Workman?

• Hybrid working to offer you a great work life balance, with a minimum of three days in the office.

• A full-time contract (35 hours a week) offers the core hours of 10am – 4pm, allowing additional flexibility to what time you can start work.

• Discretionary annual bonus and salary reviews.

• Healthcare, life insurance & wellness programme.

• Long service additional holidays, your birthday off and an extra day between Christmas and New Year

• Lifestyle benefits to suit you: gym membership, cycle to work, buy and sell holiday to name just a few.

• Social events throughout the year including a firm wide Christmas party!

• Generous referral bonus.

About Workman LLP

As the UK's leading independent commercial property management specialist, Workman has an enviable position within the property industry.

We are proud of our longstanding relationships with many of our clients, some of whom we have worked with for more than 25 years. Our clients include leading institutional and sector-specialist investors, private property companies, public sector bodies and a growing number of overseas investors.

We pride ourselves on the calibre of our employees and their unique skill sets.

Equal Opportunities

We are an equal opportunities employer, and it is our policy to recruit a diverse workforce and follow the guidelines of the Equality Act 2010.

This job description does not form part of your contract of employment and the duties may be amended from time to time.