Marketing Manager (email / CRM Marketing)

Email Marketing Manager

World Central Kitchen (WCK) is seeking an Email Marketing Manager to lead our email strategy at the intersection of storytelling, supporter engagement, and fundraising. This role will be responsible for developing compelling newsletters, urgent fundraising appeals, and automated journeys tailored to diverse audience segments. The ideal candidate brings expertise in email platforms, audience behavior, and data-driven optimization—and is passionate about using these skills to grow our donor base and deepen global connection to WCK's mission. Most importantly, this individual will take pride in telling WCK's powerful stories and building lasting relationships with our supporters.

Key Responsibilities:

• Campaign strategy and execution: Lead the end-to-end development and execution of email campaigns, including story-driven newsletters, fundraising appeals, campaign launches, and supporter journeys (e.g., welcome, thank-you).
• Creative development: Write, edit, and produce emotionally resonant and visually engaging emails that reflect WCK's brand voice and convey urgency and impact.
• Segmentation and personalization: Create and launch campaigns customized for audience segments based on giving behavior, engagement history, and content preferences.
• Automated journeys: Build and continuously refine automated series—such as welcome, re-engagement, retargeting, and milestone journeys—in collaboration with key Development stakeholders.
• Data-driven optimization: Analyze campaign performance (e.g., open rates, click-through rates, conversions, A/B tests) and apply insights to improve reach, engagement, and impact.
• Platform management: Manage and optimize our email service provider (e.g., Salesforce Marketing Cloud, Every Action, Mailchimp, Paradot, or similar), including audience segmentation, tagging, list hygiene, and journey automation.
• Cross-team collaboration: Partner with fundraising, content, IT, and field teams to align messaging with organizational priorities, reflect timely events, and ensure foundational infrastructure supports scalable marketing.
• Compliance and deliverability: Ensure adherence to email marketing laws and best practices (e.g., GDPR, CAN-SPAM), maintaining strong list health and deliverability standards.

Application & Cover Letter This application requires a cover letter that explains your interest in this position and in working for WCK.

References and Background Checks To help ensure the safety of our communities and our teams, our selection process will include reference and background checks, subject to any legal or regulatory requirements.

Equal Opportunity WCK is an equal opportunity employer committed to inclusion and diversity and to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of employment at this time.

E-Verify For US based employment, WCK participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.